Usefulness Of Search Engine MarketingSEO 899 Society
SEM is very useful when you need tons of traffic in a small period of time. Free SEO takes loads time to see some changes. If you are under time restrictions ‐ i.e. you want traffic on some event, you will barely want to wait. For example, if you sell Christmas things and your keywords are too competitive. So, in November and December you might want to drive enormous traffic with PPC. But, if you want to twitch SEO at that time, it’s just in time for the next year’s Christmas! Mostly in this case, PPC is your only way.
Search engine marketing is mainly used for better publicity. Paid listings for a given keyword are showed upstairs of organic ones. Thus you are getting more coverage. But you also must take in mind that common users are more expected to click on organic results than on paid listings. Because they think organic listings are more dependable.
Paid SEM is also a great foundation of keyword concepts for free SEO. After you start a campaign, you will see that some of the competitive keywords don’t convert in reality. You supposed it would do great for you and you would’ve ranked well for those in Google. But it’s quite reasonable that if a keyword is competitive, this doesn’t actually mean it will convert properly for you.