Traditional Website Search is DyingSEO 899 Society
If you haven’t yet paid consideration to contextual search, it’s time you did. Contextual search is a method of web-based search whose results are founded on their value to the user rather than their relevance to the query, as with old-style engines. And it’s nothing new: Leading businesses have been developing and participating in this functionality for years.
Without a doubt, three big names are trailblazing the highway to contextual website search, and their individualities won’t surprise you: Apple, Google and Yahoo have been occupied for years to offer search results based on signals from and logged performances of customers. (These hard work include past searches and off-accessed web pages or apps.) But how large can be this new trend?
Rendering to Quartz, prominent search engine Google is “ready to dislocate itself” with its Google Now service. If Google is doing it, everybody else will be (or in any case trying to) quickly enough.
All this tips to a logical conclusion: The most forward-thinking sales experts will understand the same trend that we’re seeing in the customer market. That trend will involve using contextual search to solve the difficulties of sales reps finding what they need.