The Ugly Sides of SEO

The Ugly Sides of SEO


SEO is a very popular career among job-seekers. And truly, this career can change of life. But besides its good side, SEO profession has some ugly sides as well. Let me explain to you about that:

Dependent on search engines

It is true that in any job, there are many things which can be out of your control. But for SEO this is a law number one. Search engines regularly change their algorithms. And the worst part is – these changes are not published in public. So sometimes the supreme SEO specialists admit that they make a lot of guesses about how stuffs work. It is really discouraging to make the whole thing perfect, and then to learn that those went to vain. And in SEO that happens due to a change in the algorithm. As a result your site may drop 100 positions down.


No permanent rules

Perhaps this will change over time. But for now the rule is that there are no rules. Or maybe at least not written ones. You can effort very hard and follow the whole thing that looks like a rule. Yet, you may fail if they search engine updates their algorithm meanwhile.



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Comments (7)

  • Canny Reply

    Flesh out some ideas that provide needed depth on the topic and add massive value.

    November 13, 2011 at 11:14
  • Franklin Reply

    Take note especially if searchers are searching for specific items using your internal site search

    November 14, 2011 at 15:46
  • Harvey G. Reply

    If you’re using certain words, but your visitors are using alternative synonyms, you have a disconnect.

    November 15, 2011 at 19:37
  • H Doyel Reply

    Make sure there aren’t any pages that are incredibly difficult to get to from your home page.

    November 17, 2011 at 13:19
  • Larry L Reply

    How do i tone down the sales pitch?

    November 18, 2011 at 01:28
    • Dara J Reply

      The launching pad of your linkworthy content will most likely be your blog. Your blog should never be a shill for your company — full of shameless plugs, photos of your booth at trade shows and ads for your products/services filling the sidebar. Your blog should be at an arm’s length from your online store or corporate site in terms of its look and feel. If your viral article would repel a Reddit user because of the commercial feel to the page, you’re doing it wrong. Companies who “get it” include Valore Books with their blog, and REI with their blog. You can’t go wrong with a magazine-type feel, in my opinion.

      November 23, 2011 at 13:15
  • Oliver T Reply

    The links and the content are great building blocks, but don’t stop there.

    November 22, 2011 at 14:43

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