Tag - Content

Why You Should SEO Your Social Media Appearance in 2011

When it approaches to landing a top spot in search engine rankings, the world’s foremost 200 consumer brands can’t be beat. But inside the search pages on social media websites, a report this week displays that the main brands often barely list.

Almost 100 percent of top 200 Fortune 500 products are either at bat or in the batter’s box when it comes to search listing, according to a fresh report from BrightEdge, a San Mateo, Calif., software developming firm. Nevertheless, 70% of these brands didn’t have Facebook or Twitter pages in the top 20 search result, states BrightEdge at their April report, 2011.

Brands frequently pour vast capitals into social media, but they’re not building the most of it, says Jim Yu, president of BrightEdge. “Brands may perhaps misplace important customer connection points if consumers can’t simply discover their social media pages in search.”

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Observing the results of the big brands, you may be wondering what you can do — at the moment — to give a boost to your brand’s social media presence? For beginners, link to your Facebook page from your company website. On the other hand, link to your site from your Facebook page to rise the search rank for your Facebook page. Your page’s manager can sort out this from the website field, reachable via the “Edit Page” button at the upper right of your Facebook Page.

In addition, as a way of mostly used white SEO tactic, keep your Facebook page updated with fresh and relevant new contents. Even though the BrightEdge report found that there is no connection in the middle of the number of “friends” or “followers”.

And since Google and Bing now consist of “social” signals in their search algorithms, it’s more essential than ever that your content be good. How else do you give details about Nike’s Facebook ranking? The sports shoemaker has above 4 million Facebook fans, however its Facebook page miss the mark to score in the top 25 search rankings for “Nike.” But why? It might be since its Facebook page has merely been updated 14 times from the time when the first of the year.

So, without a doubt, no matter how attractive your Facebook page might be, if a customer can’t see your brand page in the top 10 search results, that link might as good as invisible.

 

Google’s Panda Puts Spammy Backlink Services Out of Business

Let’s face realities: Your Company isn’t on the Net if it isn’t vastly indexed by Google since Google is the Internet now.

Therefore when the world’s most widely held search engine recently publicized an update to its search algorithm. Many of those companies that use low-quality content to push search engine traffic to their sites found themselves at the bottom of the black hole. In the new system, publishing copied content, spun articles, spams and keyword stuffed content actually diminish the ranking of these so-called content farms and backlink services.

Yet, if yours is a noble enterprise with a web site or blog that is in the routine of publishing unique, high-quality, relevant and beneficial content, you’re to be expected to be rewarded with an improved search ranking. If your site benefits users find content that is appropriate to their searches, Google’s updated algorithm — dubbed Farmer/Panda — supports you to stay in Google’s good graces.

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How shocking was this slap down to content farms? “A big number of low-quality domains lost noteworthy visibility” in the U.S. Google search engine results pages, according to an enquiry by free SEO software corporation Sistrix.

However, Google has drawn an important line in the sand and believes all website owners to add, keep and promote unique content on their pages. If you’re administrating a company site, this development is a chance to provide potential visitors with useful info as well as start your startup or company as an authority on your manufactured goods or service.

Obviously, these modifications instituted by Google have prompted criticisms from the owners of web sites that were demoted in the process, including lawsuits that Google has the ability of manipulating the rankings.

Talking at Search Marketing Expo, Matt Cutts, who is Google’s chief engineer in the company’s Search Quality Group, speaks about the algorithms- “There are so many algorithms — definitely most of the algorithms don’t have any exception logs,” he said, in addition that Panda has no way of giving allowances manually.

And by means of 85% of enterprise marketers using or preparation to use SEO within the next year, it becomes compulsory for companies on the Internet to remove their black hat SEO strategies (according to Forrester Research). As an alternative, they shall put on a “white hat” and start providing contents that is actually going to bring more web traffics naturally.

Marketers turn on spending on local and mobile search

Graham Charlton

 

 

30% of businesses are using local search as a promoting tool, whereas an additional 21% plan to do so in future, conferring to Econsultancy’s most recent UK Search Engine Marketing Benchmark Report.

The information is created on an online survey of more than 600 client, digital marketers and agencies. It was produced in co-ordination with Guava.

Here are a few places of interest from the report…

Mobile search policies

Along with local search, the rising importance of mobile is shown by the upsurge in proportion of PPC budget to be paid to mobile search.

The amount of businesses using mobile search as part of their advertising strategy has doubled from 8% in previous year’s report to 16% current year.

An additional 45% are scheduling to invest in mobile search. A third of organizations (almost 34%) say their clients are usually involved with mobile search, a high increase from 22% engagement last year.

Simply 2% of client-side paid search budget is expended on mobile search, whereas supply-side respondents say the regular for their clients is 5%.

Google Instant

There has been a lot of argument about the possible effect of Google Instant on search marketing since it was announced last year, but most of the respondents (organization and client-side) have not noted a significant effect.

Most of the businesses (62%) say that Google Instant has had no visible impact on campaigns, despite the fact 29% say it has had a slight effect. Only 9% reported a major effect.

Investment in search engines and PPC platforms

67% of advertisers have improved their budget for Google above the last 12 months, compared to only 12% who have reduced their expenditure.

Most of the client-side marketers believe that, over the previous year, their businesses have also improved their PPC investment in LinkedIn (62%), Facebook (65%), Twitter (54%) and YouTube (55%).

Investment in search engines and PPC areas:

Outsourcing of SEO and PPC

The SEMPO State of Search report noted an increase in the number of businesses outsourcing SEO and PPC. But the UK report catches that the amount of businesses using an agency for paid search has dropped from 31% last year to 26% in the latest survey.

Aimed at SEO, there has been a very minor increase in the number of businesses using an agency for all of their organic search actions, from 16% to 17% this year.

 

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Facts about a CMO

One of the most subtle and challenging executive roles in larger companies is that of the chief marketing officer (CMO). Naturally responsible for all features of marketing, from initial product and sales development to customer preservation, the CMO’s role is both wide-ranging and significant. In reality, the weight on most CMOs is so tremendous that the average occupancy of a consumer brand CMO is almost 45 months. With such comparatively high turnover, job security can be questionable. Corporate marketers, activities, and vendors looking for a long-term connection with their CMOs must be capable of making a positive and long-lasting impression on them. There are numerous article on the key areas offering opportunities to impress your CMO.

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The CMO leads sales administration, product development, distribution channel supervision, marketing communications, pricing, market research, and customer service. CMOs must be capable of explaining a wide range of theories across the expert disciplines that power his or her corporation.

One of the most valued lessons I’ve learned as a lifelong agency account executive and owner is the importance of developing a good understanding of your client. So that you can have a dynamic and lasting relationship. Having working knowledge of the CMO’s present roles and responsibilities is the essential opening point for a successful relationship. Outside the usual CMO job description, each company has exclusive expectations and prospects for this role. Be certain to know how your CMO is different from others. But overall, always apply your understanding of roles and responsibilities.

A comparatively new addition to the C-level administrative suite, the CMO role has changed beyond oversight of brand and marketing initiatives throughout the years. The modern CMO is being enquired to own the customer experience over the entire product lifespan, not only the top of the sales funnel. This needs breaking down internal silos and charting marketing to the customer experience, reasonably than internal organization. The modern CMO have to rely heavily on technology vendors, data administrators, and multiple organizations to measure marketing struggles, gain insights, and analyze results.

Beyond anything else, a CMO’s survival is founded on his or her ability to prove a measurable return on investment (ROI) on any and all marketing goals to the CEO and the rest of the department. In some conditions, the C-suite must first be educated on the assessment of marketing and the value of a CMO supervision marketing efforts.

 

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Google Analytics… and 10 features you’re probably not using

 

Back in 2003 Google purchased a business called Urchin Software, and then launched the first free, profitmaking grade analytics platform. How time goes by!

From the time of then, countless of us have become experienced users of Google Analytics. However, it’s such a strong and detailed tool that I get confused by a bunch of the features. It turns out that I’m not the only one.

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I marked this post from Brian Clifton, who was the Head of Web Analytics for Google Europe back in the day.

In it, Brian mentions a survey that displays the relative acceptance of 13 “vital” features, which he says are key to really knowing how people use your website.

The examination is presently based on replies from around 200 people. So in what way people are using Google Analytics? And what advantages are yet to be accepted by the masses?

Above two-thirds of Google Analytics operators have arranged Custom Reports.

There’s really no justification not to attempt these out for yourself, given the quantity of templates out in the wild for you to make use of, and the quick insight that Custom Reports can provide you.

What’s more? Event Tracking and Advanced Segments are widely held, on the other hand the rest of these features are only utilized by a small number of users.

Content Experiments is a key option, though it appears that this might be less to do with the acceptance of A/B testing (or multi-armed bandit experiments) and more linked to the difficulties in functioning Google’s kit.

The method Google Analytics is organized makes it complicated for marketing professionals to set up Content Experiments without the assistance of the tech team.

By difference, other analysis tools, for example Optimizely, are way easier to use and continue to gain a lot of attention.

Other Google Analytics advantages, for instance Intelligence Events, Data Import and Enhanced Ecommerce are lacking of more love, with less than one in five users troubling to make use of them.

Organizations are only hiring devoted analysts to work in this part. Even for very huge brands spending a big deal of money online, what I find is that ‘analysis’ of their data is given to a person with other responsibilities.

In other words, a non-professional analyst who might spend a few hours per week looking at reports. In that consequence, only the basic features are ever touched.

 

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