SEO News: Keep Away From The Paws of Google Panda!SEO 899 Society
Panda was developed to push down sites that are excessively optimized, deliver poor content and/or operate as content farms- explains SEO manager of Covario, Michael Martin. (Covario is a global search advertising agency). A content farm harvests large amounts of content especially to attract traffic from search engines. And also, use those page views to produce easy ad revenues.
As an example, suppose a pest control service operating countrywide, which may have made a specific web page for every U.S. states in which it operates. The content on those pages is almost matching except for the different geographical locations. By Panda, Google’s search expertise is able to recognize almost duplicate content like that. It identify that those pages deliver no real value to its users, and then shove that content way down in search result rankings.
At end, identical content is part of what a business legitimately offers. A large publication company, for example, may publish the similar article on various sites it owns. In those cases, to evade a Google penalty, editors should accurately identify the parent content. They must also make sure proper coding to point back to the main content.
Martin S. , SEO News Correspondent