Usually, the two most important items required to rank well in search engines are links to your website and content — the hard part is making great content and producing those links. It is also vital to note that Google, the major search engine, has hundreds of ranking factors with some influences having more weight than others.
Here are six vital SEO strategies outside of the basics, which are critical to getting to — or staying at — the highest of the search engines in 2016.
- Make an influencer who is a subject-matter expert.
An influencer is somebody who people listen to online. When it comes to search engine optimization, having an influencer in your place will mean more people link to your website, share your blog posts and trust your content.
- Improve your content-marketing strategy.
Every single website must have a content strategy concentrated around your top keywords. When you create content for instance blog posts, videos, whitepapers, research reports and webinars, it provides people somewhat to link to.
- Generate influential backlinks to your site and pages.
Having an influencer and content marketing approach will help you develop backlinks to your website, but it is also vital to actively be seeking ways to get people to link to you. Some of the greatest ways to do this are to write for a big publication, do industry interviews and endorse your powerful content to people who matter.
- Get your website mobile friendly.
In 2015, there was a major Google update known as Mobilegeddon. This meant that if you did not have a mobile form of your website by April 21, 2015, you lost a noteworthy amount of your rankings in the mobile version of the Google search entries.
- Move your site to HTTPS, a secure site.
The “S” in HTTPS stances for security, and if your URL starts with HTTPS (https://www.yoursite.com) rather than HTTP (http://www.yoursite.com), then your website is secure. Google wants you to move your site to HTTPS so seriously that they are now giving a ranking lift to websites that are secure. As we move into 2016, we will be experiencing many new sites moving to HTTPS.
When it is about SEO in 2016, these are some of the most imperative items you can concentrate on. Ensure you are adding fresh, high-quality content and producing backlinks. Furthermore, ensure you website is mobile friendly and fully secure. Apart from this, it is similarly important to follow standard white hat SEO exercises.
Good luck to you for your SEO in 2016.