Google’s Panda Puts Spammy Backlink Services Out of Business

Let’s face realities: Your Company isn’t on the Net if it isn’t vastly indexed by Google since Google is the Internet now.

Therefore when the world’s most widely held search engine recently publicized an update to its search algorithm. Many of those companies that use low-quality content to push search engine traffic to their sites found themselves at the bottom of the black hole. In the new system, publishing copied content, spun articles, spams and keyword stuffed content actually diminish the ranking of these so-called content farms and backlink services.

Yet, if yours is a noble enterprise with a web site or blog that is in the routine of publishing unique, high-quality, relevant and beneficial content, you’re to be expected to be rewarded with an improved search ranking. If your site benefits users find content that is appropriate to their searches, Google’s updated algorithm — dubbed Farmer/Panda — supports you to stay in Google’s good graces.



How shocking was this slap down to content farms? “A big number of low-quality domains lost noteworthy visibility” in the U.S. Google search engine results pages, according to an enquiry by free SEO software corporation Sistrix.

However, Google has drawn an important line in the sand and believes all website owners to add, keep and promote unique content on their pages. If you’re administrating a company site, this development is a chance to provide potential visitors with useful info as well as start your startup or company as an authority on your manufactured goods or service.

Obviously, these modifications instituted by Google have prompted criticisms from the owners of web sites that were demoted in the process, including lawsuits that Google has the ability of manipulating the rankings.

Talking at Search Marketing Expo, Matt Cutts, who is Google’s chief engineer in the company’s Search Quality Group, speaks about the algorithms- “There are so many algorithms — definitely most of the algorithms don’t have any exception logs,” he said, in addition that Panda has no way of giving allowances manually.

And by means of 85% of enterprise marketers using or preparation to use SEO within the next year, it becomes compulsory for companies on the Internet to remove their black hat SEO strategies (according to Forrester Research). As an alternative, they shall put on a “white hat” and start providing contents that is actually going to bring more web traffics naturally.

SEO Consulting: 6 Ways To Recover Ranking From February 2011 Update

Back in February’2011, search-engine tycoon Google made a modification in its algorithms pointed at cutting the number of spam content sites — occasionally known as “content factories” that appear at the top of search results. The idea was to allocate lower ranking to websited that use a lot of reused or matching content, or that had many stories packed with repetitive key words in a clear attempt to rank higher.

Although some companies may be benefiting from fewer spam links at the top, other genuine ecommerce companies have seen their traffic cut off. Along with sites for instance eHow, The Wall Street Journal lately reported.

How can companies recover the traffic they lost to the Google change? Here are the six ideas SEO Consulting sessions always include:

  1. Generate unique content.

Businesses who have been taking product packaging language and putting it on their websites can write unique product data in its place. That would benefit you avoid the black mark from Google for identical content that sends your site’s ratings below.

  1. More e-mail marketing.

A lot of ecommerce companies have depended solely on search terms and Google to carry them traffic. It may now be time to change it – by sending out more email and other direct promotion to bring them to your site.

  1. Pick up the phone.

A company the Journal summarized has decided to make 75 calls weekly to prior customers with offers to attract them back to the site. No algorithm can affect with such a direct marketing movement.

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  1. Start a business blog.

Your business can create unique content while getting out to customers and building connections. Chat about existing projects, future products, events you’re joining or new clients you’ve engaged. Contents don’t have to be lengthy, and even one a week can help your site appear busier to search engines. Each blog post as well gives you something to share in social media to boost promotion.

  1. Change something on your site weekly.

If nobody at the company has the time or ability for blogging, take another tactic. Just try to get something to update on your site every week. Include a press release, a sale announcement, a team bio or an upcoming product notice. Continuously changing sites get improved rankings.

  1. Build your own links.

Think through about guest posting or just leaving exciting comments on the blogs of prominent sites in your community. You would be able to link back to your site from those blogs. These incoming links would help recover your rankings.


Overall, use honest tactics, and you will be good to go. Always remember that organic traffic will get you more long lasting rankings then black-hat paid links.

Local SEO: Location Factors

Once upon a time, everybody saw just the same search results. Nowadays, no one sees precisely the same search results, not on Google, not on Bing. Everybody gets a personalized practice to some degree, even in private surfing windows. So now search engines filter contents according to user preference, specially local SEO in location factors.


One of the coolest personalization ranking factors to know is that people are publicized in results relevant to the state they’re in.

Somebody in the New York searching for “football” will see results about American football; someone in London will get results about the type of football that Americans would know as soccer.



Search engines don’t stop identifying at the country level. They’ll modify results to equal the city or neighborhood based data on the user’s location.

Personal History

What has somebody been searching for and clicking from their search results? What sites do they frequently visit? Have they Liked while using Facebook, shared it via Twitter or maybe pinned it?

This sort of personal history is used to changing degrees and ways by both Google and Bing to effect search results. Not like country or city personalization, there’s no easy way to attempt and make yourself more relevant.


Ultimately, there’s still a lot shared aims. It’s not that everybody sees totally different results. As an alternative, everybody sees many of the same “general” listings. But there will similarly be some listings appearing because of where somebody is, whom they know or how they surf the web.




Marketers turn on spending on local and mobile search

Graham Charlton



30% of businesses are using local search as a promoting tool, whereas an additional 21% plan to do so in future, conferring to Econsultancy’s most recent UK Search Engine Marketing Benchmark Report.

The information is created on an online survey of more than 600 client, digital marketers and agencies. It was produced in co-ordination with Guava.

Here are a few places of interest from the report…

Mobile search policies

Along with local search, the rising importance of mobile is shown by the upsurge in proportion of PPC budget to be paid to mobile search.

The amount of businesses using mobile search as part of their advertising strategy has doubled from 8% in previous year’s report to 16% current year.

An additional 45% are scheduling to invest in mobile search. A third of organizations (almost 34%) say their clients are usually involved with mobile search, a high increase from 22% engagement last year.

Simply 2% of client-side paid search budget is expended on mobile search, whereas supply-side respondents say the regular for their clients is 5%.

Google Instant

There has been a lot of argument about the possible effect of Google Instant on search marketing since it was announced last year, but most of the respondents (organization and client-side) have not noted a significant effect.

Most of the businesses (62%) say that Google Instant has had no visible impact on campaigns, despite the fact 29% say it has had a slight effect. Only 9% reported a major effect.

Investment in search engines and PPC platforms

67% of advertisers have improved their budget for Google above the last 12 months, compared to only 12% who have reduced their expenditure.

Most of the client-side marketers believe that, over the previous year, their businesses have also improved their PPC investment in LinkedIn (62%), Facebook (65%), Twitter (54%) and YouTube (55%).

Investment in search engines and PPC areas:

Outsourcing of SEO and PPC

The SEMPO State of Search report noted an increase in the number of businesses outsourcing SEO and PPC. But the UK report catches that the amount of businesses using an agency for paid search has dropped from 31% last year to 26% in the latest survey.

Aimed at SEO, there has been a very minor increase in the number of businesses using an agency for all of their organic search actions, from 16% to 17% this year.


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Alibaba and Yahoo Try to Make Up



It was a surprising disagreement over two continents that stunned technology investors.

But just as fast as it started, Yahoo and the Alibaba Executives, the Chinese Internet giant that Yahoo partially owns, said Sunday that they were in work to rapidly resolve the fight.

The declaration is a proposal to end a dispute that exploded after Yahoo said in a regulatory filing last week that Alibaba had moved the assets of its online payment part, Alipay, to a Chinese corporation managed by Alibaba’s chief executive, Jack Ma.

Shares of Yahoo embarked after the statement over fear that the transfer may have worn the value of Yahoo’s holdings in Alibaba, one of its cherished assets.

Puzzled by the argument, investors penalized Yahoo’s stock last week, wiping out more than $2 billion in marketplace value. Investors had tender up shares of Yahoo in the past few months, partially because of plans.

The battle over the asset sale has turn out to be the latest part in a partnership that began five years ago, with a news conference in Beijing to publicize that Yahoo had decided to pay $1 billion for a 40 percent stake in Alibaba. As part of that contract, Alibaba also decided to take control of Yahoo’s Chinese Web site.

Ever since then, Alibaba has developed into a Chinese Internet capital, with a selection of fast-growing units, with a business-to-business Web site known as

Yahoo, alternatively, has had its wealth decline after a takeover fight with Microsoft and the pronouncement of a co-founder, Jerry Yang, to step down as chief executive. He stepped forward by Carol A. Bartz in January 2009.

Investors in Yahoo turn out to be nervous after privately owned Alibaba last week published a sequence of statements saying the asset handover began in July 2009 and was finished a year later.

Alibaba executives say the handover was lawful and essential since China’s new regulations controlling electronic payment platforms. But then again on Friday, Yahoo recommended that it did not know about the handover of the Alipay division until this March, and that Yahoo and other Alibaba investors had not permitted the sale.

With Google having much of the online search market and Facebook the leading social networking site, investors have confidence in much of Yahoo’s value is tied to Asia, imprisoned in its risks in Yahoo Japan and China’s Alibaba.


News By: Richardson Blog Service




Content & Keyword Research

Maybe the most essential SEO factor after generating good content is good keyword research. There are a selection of tools that let you to discover the precise ways that people may be searching for your content.

You have to produce content using those keywords, the definite search terms people are using, so you can generate content that successfully replies that query.


Content Words & Use Of Keywords

Having completed your keyword research (you organized that, correct?), have you really used those words in your page? Or if you’ve previously produced some quality content earlier doing research, maybe it’s time to revisit that content and do some editing.

Main thing is, if you need your pages to be showed for specific words, it’s a good idea to really use those words in your content.

How frequently? Recurrence each word you need to be found for as a minimum of five times. Or try to find out a keyword concentration of 2.45% for the best results.

No no, that was a actually a joke! There’s no exact number of intervals. Even if keyword concentration seems scientific, or even if you hit some overhyped “perfect” percentage, that would promise totally nothing.


GTalk and AIM users can now chat without logging into both services

Matt Brian


At the start of May, AOL publicized it was to start working with Google to let users of its AIM messaging service would be capable of chatting with Google Talk (or “Chat” within Gmail) users without having to log into both networks. Today that feature is announced to be live and working.

Even though there hasn’t been an official declaration, Pidgin developer Mark Doliner publicized the feature had gone live on the Pidgin mailing list.

AIM users can IM anyone at The first IM will fail to go from side to side and the Google Talk user will get an approval request. After the authorization request is accepted, messages from the AIM operator to the Google Talk user get through. And Google Talk users can IM screenname at or “email(” IMs run through directly. Likewise, status messages and typing notification seem to get turned between the two protocols.

If you’ve listed a account as your AIM profile name, and an IM user IMs somebody at, messages go to the connected persons individually.

When the presentation of the new feature is publicly announced remains to be seen, AOL’s early announcement said Gmail users would be warned when they logged into their email account. AOL could be preparing the protocols for users before publicizing the promotion, the features are not live within Gmail up till now. But it would also describe why developers are letting the features working live within third party softwares (and probably GTalk).

If this is the circumstance, we anticipate all users to be informed soon.

As a consequence of the change, Gmail users will in a little while be blocked from logging into AIM via Gmail’s chat option. It means they will have to add their AIM friends into Gmail’s friends list. AOL has said it is operational on an AIM to Gmail server. But it also states that users can add their friends one by one. The moment they are imported there to here, users will be able to message straight from their Gmail username. However, their AIM username will no longer display their online status.



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Facts about a CMO

One of the most subtle and challenging executive roles in larger companies is that of the chief marketing officer (CMO). Naturally responsible for all features of marketing, from initial product and sales development to customer preservation, the CMO’s role is both wide-ranging and significant. In reality, the weight on most CMOs is so tremendous that the average occupancy of a consumer brand CMO is almost 45 months. With such comparatively high turnover, job security can be questionable. Corporate marketers, activities, and vendors looking for a long-term connection with their CMOs must be capable of making a positive and long-lasting impression on them. There are numerous article on the key areas offering opportunities to impress your CMO.


The CMO leads sales administration, product development, distribution channel supervision, marketing communications, pricing, market research, and customer service. CMOs must be capable of explaining a wide range of theories across the expert disciplines that power his or her corporation.

One of the most valued lessons I’ve learned as a lifelong agency account executive and owner is the importance of developing a good understanding of your client. So that you can have a dynamic and lasting relationship. Having working knowledge of the CMO’s present roles and responsibilities is the essential opening point for a successful relationship. Outside the usual CMO job description, each company has exclusive expectations and prospects for this role. Be certain to know how your CMO is different from others. But overall, always apply your understanding of roles and responsibilities.

A comparatively new addition to the C-level administrative suite, the CMO role has changed beyond oversight of brand and marketing initiatives throughout the years. The modern CMO is being enquired to own the customer experience over the entire product lifespan, not only the top of the sales funnel. This needs breaking down internal silos and charting marketing to the customer experience, reasonably than internal organization. The modern CMO have to rely heavily on technology vendors, data administrators, and multiple organizations to measure marketing struggles, gain insights, and analyze results.

Beyond anything else, a CMO’s survival is founded on his or her ability to prove a measurable return on investment (ROI) on any and all marketing goals to the CEO and the rest of the department. In some conditions, the C-suite must first be educated on the assessment of marketing and the value of a CMO supervision marketing efforts.


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Google Analytics… and 10 features you’re probably not using


Back in 2003 Google purchased a business called Urchin Software, and then launched the first free, profitmaking grade analytics platform. How time goes by!

From the time of then, countless of us have become experienced users of Google Analytics. However, it’s such a strong and detailed tool that I get confused by a bunch of the features. It turns out that I’m not the only one.

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I marked this post from Brian Clifton, who was the Head of Web Analytics for Google Europe back in the day.

In it, Brian mentions a survey that displays the relative acceptance of 13 “vital” features, which he says are key to really knowing how people use your website.

The examination is presently based on replies from around 200 people. So in what way people are using Google Analytics? And what advantages are yet to be accepted by the masses?

Above two-thirds of Google Analytics operators have arranged Custom Reports.

There’s really no justification not to attempt these out for yourself, given the quantity of templates out in the wild for you to make use of, and the quick insight that Custom Reports can provide you.

What’s more? Event Tracking and Advanced Segments are widely held, on the other hand the rest of these features are only utilized by a small number of users.

Content Experiments is a key option, though it appears that this might be less to do with the acceptance of A/B testing (or multi-armed bandit experiments) and more linked to the difficulties in functioning Google’s kit.

The method Google Analytics is organized makes it complicated for marketing professionals to set up Content Experiments without the assistance of the tech team.

By difference, other analysis tools, for example Optimizely, are way easier to use and continue to gain a lot of attention.

Other Google Analytics advantages, for instance Intelligence Events, Data Import and Enhanced Ecommerce are lacking of more love, with less than one in five users troubling to make use of them.

Organizations are only hiring devoted analysts to work in this part. Even for very huge brands spending a big deal of money online, what I find is that ‘analysis’ of their data is given to a person with other responsibilities.

In other words, a non-professional analyst who might spend a few hours per week looking at reports. In that consequence, only the basic features are ever touched.


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