Search Engine Optimization VS. Marketing

Search Engine Optimization VS. Marketing

Search Engine Optimization

One of the hottest topics in 2011 is now SEO vs. SEM. In some circumstances they are even used as synonyms. But it is not accurate because they are very unlike. Sometimes SEO is included as a subsection of the wide-ranging SEM umbrella, which is also in some way confusing.

Competitive keywords are too tough to overcome organically. For competitive keywords, PPC is much low-cost than organic. Obviously, if you start with Adwords and $3 clicks, the costs will be massive. But if you go for competitive keywords on some of the Adwords options first, the results will be better. Most likely you will attain better results for a little of the money you would use on Adwords.


SEM is also useful when you need tons of traffic in a small period of time. Free SEO takes loads time to see some changes. If you are under time restrictions ‐ i.e. you want traffic on some event, you will barely want to wait. For example, if you sell Christmas things and your keywords are too competitive. So, in November and December you might want to drive enormous traffic with PPC. But, if you want to twitch Search Engine Optimization at that time, it’s just in time for the next year’s Christmas! Mostly in this case, PPC is your only way.

SEM is used for better publicity also. Paid listings for a given keyword are showed upstairs of organic ones. Thus you are getting more coverage. But you also must take in mind that common users are more expected to click on organic results than on paid listings. Because they think organic listings are more dependable.

Paid SEM is also a great foundation of keyword concepts for free SEO. After you start a campaign, you will see that some of the competitive keywords don’t convert in reality. You supposed it would do great for you and you would’ve ranked well for those in Google. But it’s quite reasonable that if a keyword is competitive, this doesn’t actually mean it will convert properly for you.

So, the most sensible thing you can do is spend a few dollars on a PPC campaign. And see if this specific keyword converts properly. If it does, then rise your free SEO determinations and your PPC financial plan for it.



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Comments (5)

  • Mannie Reply

    A marketing plan may not be at the top of every new business owner’s to-do list, but it should be.

    August 27, 2011 at 21:52
  • Thomas P. Reply

    More specifically, what is the core need that your product or service will meet?

    August 28, 2011 at 15:17
  • Terran Reply

    There are numerous potential customers in most markets

    August 28, 2011 at 18:21
    • James Holo Reply

      There is always a competitor — never make the mistake of assuming there isn’t. Small businesses seldom take the time to study their competitors in depth. But you must understand who your competitors are, what their core competitive advantage is and how they will respond to your offering (price cuts, increased communication, etc.).

      August 30, 2011 at 14:32
  • Kobart Reply

    While these steps are a good starting point, companies also need to incorporate multiple channels into their marketing plans.

    August 29, 2011 at 20:48

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