Search Engine Optimization for Dummies: Duplicate ContentsSEO 899 Society
In today’s search engine optimization for dummies, we will discuss about duplicate contents plagiarism. From time to time that big book, the search index, gets disorganized. Overturning through it, a search engine might find page after page after page of what looks like almost the same content, making it harder for it to figure out which of those many pages it should return for a given search. This is not good.
It becomes even worse if people are aggressively linking to different types of the same page. Those links, an indicator of confidence and authority, are all of a sudden split between those versions. The result is a one-sided (and lower) insight of the true value users have gave that page. That’s why canonicalization is so essential.
As an assumption, each site is provided a crawl budget, an estimated amount of time or pages a search engine will crawl to each day, based on the virtual trust and authority of a site. Bigger sites may try to find how to improve their crawl efficiency to make sure that the proper pages are being crawled more often. The usage of robots.txt, internal link arrangements & precisely telling search engines not to crawl pages with certain URL parameters can all develop crawl efficiency.