Panda and Penguin Updates: For the Future of SEO

Panda and Penguin Updates: For the Future of SEO


Each time Google rolls out a fresh algorithm update, debate after debate is posted online about how the latest updates represent anti-SEO. Here’s a lates news: No matter how much of these posts are written or how many updates Google issu, search engine optimization is still functional and will continue to be.

Well, only because SEO hasn’t been made improper doesn’t say Google’s Panda & Penguin updates haven’t modified or improved SEO best practices. Even though it’s challenging to tell what Google’s next move will be, there are a couple of lessons we can learn from Google’s latest updates.



Determined on Google’s stated interest in penalizing sites that intentionally manipulate the natural search engine results pages (SERPs) from positioning well, it’s my estimate that we’ll continue to see future algorithm updates designed to punish practices of over-optimization.

And experts continues to say, never over-optimize your site, isn’t logical, as there’s no way to know for sure which specific optimization metrics Google is capable to measure and detect. It’s also not logical to decide where the line between effective on-page SEO & over optimization will be drawn.

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