Local SEO Services Survey 2012

Local SEO Services Survey 2012

Local SEO

The goal of this survey is to gain greater knowing of the health & nature of the local SEO Industry. With the help of this survey we are out to find what life is like ‘on the ground’ for those in the local SEO ranking and to share those findings publicly help to develop the knowledge and insight within our industry.

The survey was piloted in Q4, 2010 and the full set of results first published in April 2011. This is the first year this survey was directed and we are going to recap the survey in 2013.

The survey contains several questions which shelter a broad range of topics –

  • Turnover & growth
  • Services & evaluating
  • Tasks & difficulties
  1. Client takings: 31% of SEOs turned over not more than $30,000 in the last 12 months
  • Client turnover volumes show a discrepancy significantly between the different types of SEOs.
  • 31% of SEOs turned-over not more than $30,000 last year with this figure going up to 51% among Freelance SEOs.
  • As you would have thought, it was National Agencies which ask for the highest turnover with 33% earnings in excess of $500,000. However, just 4% of Local Agencies were in this earnings bracket.6556563
  1. Clients: Local SEOs pick up more clients this year than past year
  • The survey bring into being that business is on the up for SEOs with the quantity of clients being handled per SEO is growing across the board year on year.
  • 50% of SEOs title to have in the middle of 2-10 clients – up 14% year on year
  • The amount of SEO services with more than 20 clients has grown 10% in the last 12 months
  1. On the rise Competition: 31% of respondents are first-hand to SEO in the last 12 months
  • One of the most fascinating and controversial conclusions from the research is the number of SEOs who are new to the SEO business.
  • 31% of respondents were not working SEOs (with active customers) 12 months ago.
  1. Fresh Business: 46% of local SEOs claim that they do not actively search for new clients
  • It seems that new business is easy to come by for local SEOs.
  • 46% of local SEOs claim that they do not actively try to find new clients.
  • For those SEOs who do actively take part in lead generation (inbound or outbound) the results are very favorable.
  • Above 50% of all SEOs claim to have a 70-100% success amount in converting leads to customers.

It won’t come as a wonder to most of us that they responsibilities which SEOs like the least are the time intense, fiddly and often unfulfilling tasks of link building, directory submissions and content writing. These tasks are of course vital in effect SEO (directory submissions perhaps not so much these days) but they need a certain type of personality to excel at them. Patience & procedure are 2 significant characteristics of link builders which not everybody has enough of!

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