Link-building as a web marketing toolSEO 899 Society
If you don’t have enough time to read through Google’s copious manual and all the succeeding forums, blogs, and comments it laid, here are some instructions on how to get quality inbound links that raises your site up the search engine rankings. They are really useful for web marketing:
- Research what your competition’s doing
There are some tools for researching the inbound links to any website. First step would be to focus on what is working well for others. If you want to compete with them, you must go on the path and to the same thing they are doing.
With those tools, you can enter in 10 websites to look up for those backlinks they all have common.
- Link up business relationships.
Build relationship with those prominent companies, which you found out to be your target. Those influential business professionals hate spams and don’t appreciate to mix up with people they don’t know. So you will have to enter their community.
It’s as easy as linking your Facebook account to put relevant comments. And every business has contact info that can be found on their websites. Start a conversation with them, introduce yourself and give valuable tips- you are good to go.
- Identify dead links.
If you find to search a valuable content and only get a 404 page it’s even more frustrating. Find out those links and talk to the publication. Explain your content can benefit readers. If you successfully do this, you can gain their trust.