Interview: Turn out to be the Keyword Research Master

Interview: Turn out to be the Keyword Research Master

Keyword Research

There’s a great deal of conversation about search engine optimization in promotion and PR circles nowadays. Many are engaging traditional SEO methods while others are using press releases to pull target audiences to particular websites. The lone most important method in SEO is the use of precise keywords. To mark your audience and control the most relevant keywords to place into a press release, We’ve revolved to PR Newswire circulation expert Scott Huegerich for guidance.

Rachel Meranus: Why are keywords essential in a press release?

Scott Huegerich: Keywords are essential for the reason that if you’re speaking a dissimilar language than your target audience, your message won’t exist. It goes outside just using keywords; you must use the right keywords. Defining the words and phrases that your audience uses to search for data related to your business, product or service orders your success in linking with an online audience.

Imagine that you’re marketing vehicles for family holidays. Do you mention to them by way of “motorized homes,” “recreational vans” or “RVs”? A rapid search using a keyword research utility like Google Trends tells that the overwhelming majority of internet users pursue using the term “RV.”

RM: How much keywords should you take in a press release?

SH: It’s Keywords or phrases should make up between 1.5 percent and 3.5 percent of the words in your release. If you don’t include enough instances of your keyword, search engines might not see your release as relevant for that keyword. If you include too many instances of your keyword, your release runs the risk of being identified as spam.

RM: What’s the best way to use keywords in a press release?

SH: Put your keywords at the topmost of your release. Grind them into the headline, subhead and lead verdict of your release. The upturned pyramid style of news writing advances itself well to SEO since it puts primary ideas at the start. When search engines test your release, they place importance on the content you have at the uppermost of the page. This draws into the idea of relevance – if you contain all important info and relevant keywords at the start, your release will be methodically relevant to the message you’re assigning.


RM: I frequently just write around the news I am trying to publicize. What other plans can I can work out to highlight my news?

SH: One influential plan is to include multimedia basics with your release. Press releases that make use of videos, pictures and audio gain extra traction with internet users, appealing them on a different level.


So, What do you think? I sure hope you will try out these tactics and let us know in the comments. Till then, stay with us and keep on the discussions.

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Comments (11)

  • Barrette Reply

    Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content.

    July 20, 2011 at 01:12
  • Reynold Reply

    Most keyword research starts with a long list of hunches.

    July 21, 2011 at 15:20
    • SEO 899 Society Reply

      It’s worth mentioning that in my experience, this really only ever happens with queries that contain brand names, 9 out of 10 long tail terms are going to be less difficult to rank for than their body and head counterparts.

      July 28, 2011 at 01:17
  • Terry G Reply

    In your keyword research process you’re going to analyze your brainstorm list of theoretical keyword phrases to determine which have the right mix of demand, attainability, and relevance to earn top SERP results.

    July 23, 2011 at 19:16
    • Barbara H Reply

      This wasn’t the first thing I learned but it is certainly one of the most important. In SEO, like in many other areas of life, there is no guarantee ‐ ever. No matter what miracles you do, you can’t guarantee top positions, especially not over time. The reasons are complex ‐ such as algorithms change, competitors attack, or simply your content gets old but the consequences are always the same ‐ you can never guarantee your rankings.

      August 13, 2011 at 14:27
      • Steve Reply

        The list of ranking services doesn’t end here but these are the ones that are more or less the top ones. Use them in conjunction (i.e. 3 or more together) to determine if a site is good for backlinks. Some of these services are available as Firefox extensions, so get the extension and you will know more about a site the moment you open it.

        August 15, 2011 at 14:27
  • Kerry H Reply

    I recommend entering your words in small batches of 10-12 related phrases

    July 24, 2011 at 20:14
  • Maria Reply

    Start your keyword research process with one of these lists.

    July 25, 2011 at 20:11
    • SEO 899 Society Reply

      Keyword research is the process of finding popular search terms and subsequently using them to perform search engine optimization (SEO) for a website. Internet Marketers and SEO professionals use keyword research as a part of their inbound marketing strategy.

      July 28, 2011 at 13:58
    • Steven Willson Reply

      Metatags matter for search engines and you shouldn’t miss to include your location, together with your other keywords in the metatags of the pages of your site. Of course, you must have your location in the keywords you use in the body text because otherwise it is a bit suspicious when your body text doesn’t have your location as a keyword but your tags are stuffed with it.

      December 4, 2015 at 14:28
  • Tonny Reply

    When an exact keyword phrase has a high search volume it tells us two things.

    July 26, 2011 at 00:12

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