How to Get Sales Lead With SEO Lead Valodation

How to Get Sales Lead With SEO Lead Valodation


Most digital marketing promotions — SEO, Pay Per Click (PPC), display marketing etc. fail to validate conversions. This puts an extra load on the sales force. And it decreases productivity and close rates. Adding a validation procedure into your operations will make your sales team much more effective.


What Is Lead Validation?

A usual digital advertising campaign tracks conversions. When somebody clicks on your link an organic search result of google, an SEO conversion is logged. When somebody phones your office using a phone number showed on your Bing Ad, a PPC conversion is logged. At the end of the month, a report is created which shows how many conversions were logged. Sales and marketing workers review these reports and make choices about how to modify them for better results.

Very few firms validate leads, which is unlucky but reasonable. Validation is boring, time consuming and never finishing. But fascinatingly, very few firms are very good about the value and amount of their online leads. And very few feel that they are getting the best out of their digital advertising investment. But why? Because, validation is an important element. Add it to your advertising and sales strategies. Then gain the benefits from your more dedicated marketing and sales teams.



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Comments (4)

  • Earon Reply

    Doing it right is the key to your telemarketing success

    November 23, 2011 at 11:23
  • Robart H Reply

    A critical component of your successful business-to-business telemarketing is finding and hiring the right people.

    November 24, 2011 at 05:14
  • Nick Reply

    You can’t put just anybody on the phone and expect to get good results.

    November 25, 2011 at 17:19
    • Barbara Reply

      Once you are clear on the goals of your telemarketing program, you need to consider the specific role that your telemarketers will play in your sales-lead-generation program.

      November 27, 2011 at 13:24

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