Google’s new algorithm to prepare for your SEO strategy?

Google’s new algorithm to prepare for your SEO strategy?

Last fall, Google’s biggest change in the past decade with a rolled into one – an entirely new search algorithm, search algorithm changes and search for the latest updates, Panda and Penguin, but hummingbirds and about 2 to 5 percent, which affected almost all questions, queries w nicknamed “Hummingbird ,.” 90 per cent believe to be affected and the dramatic changes in the way the machine to process user requests.

Hummingbird inspiration will come in the environment. In the past, the query string for each word to be processed according to the user’s query Google-‘s instructions. For example, the indicator “and” Chicago’s words, “Hotel,” “search space through the” Chicago Hotels “keyword phrase on Google to find a good match.”

But now that users are more likely to enter full of questions – for example, “What’s the best hotel in Chicago?” – Engine, Google to serve up the best results in order to understand the context of the question. If you have the best hotel in terms of price point or a luxury? If you are looking for a hotel closer to the action and your position in Chicago? In all cases, it was not very successful in the context of your question, which determines the hummingbird, though it was not immediately clear.

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However, there are some tweaks you I clearly want to do this update in response to your SEO strategy – the “old school” technique is still, especially if. Here are just a few SEO strategies you’ll want to include in your day-to-day routine:

Do keyword research – market research makes. As unique, granular and competitive metrics for measuring the volume of search queries, for example – – is on its way out, as Google continues to evolve, it is clear that traditional keyword research.

Then, easily and clearly understood by your visitors and the search engines the content of your website, a way to provide additional value to ensure that the answers to these questions.

Include your content in question. The question of the content of your site is not included in the start, you’ll want to keep in mind that there are some new guidelines:

Your content badly (in the future the risk of suffering the panda penalty) are written, if not, you do not always have to enter the target user queries to be made instead of keywords for each page you can go back. You must, however, add additional content to the content if there is no risk of messing with the already successful program.

“A page of questions” Traditional managers of the page with the keywords too many rules, not required to follow. Search engines are able to make sense of your content pages, you can answer a lot of questions, and each question is fully answered your audience.

Give your readers as much information as possible. Otherwise come and steal traffic from search clickthroughs – to answer the question results display page, the sidebar posed directly – SEO managers are concerned about the possibility of a feature Google’s new data card. It is this feature that can not be rolled out more widely in the future, not for any reason, at present only available in the Chrome browser. Potentially, to give so much money to visit your site and your readers time to take additional steps to prevent the traffic to your pages poaching.

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