Seo News

SEO News: Jason R. Rich- Strategies for Promoting Your YouTube Videos

 

By SEO News Staff Reporter: David K.

 

In his well-known book “Ultimate Guide to YouTube for Business”, publicizing and public relations advisor Jason Rich show you how to discover major secrets of effective “YouTubers”. Thus you can put your brand, manufactured goods or service in front of billions of prospective viewers. In this edited quote, the author summaries 12 conducts you can promote and market your small industry YouTube videos.

SEO News

When it comes to advertising and promoting your small-business YouTube videos, keep an eye on these 12 basic approaches:

  1. Provide a full and accurate title and explanation to each of your videos, and subordinate tags (keywords) that are openly relevant.
  2. Put a call to action within your videos to inspire people to like, rate or comment on and share your videos.
  3. Initiate by promoting your videos to the general public you know, as well as your real-life friends, relatives, consumers and clients. Ask them  to watch your video and share them with their online networks.
  4. Take benefit of the power and competences of the online social media sites to promote your videos. As a representative for your company, for instance, become active on Facebook, Pinterest and Twitter, in addition to other relevant social media site (all of them matters!).  Create an online presence for your company on Facebook, G+ and/or Pinterest, and then use that presence to sponsor your videos.
  5. Include your videos into your own business’s site and blog.
  6. Share links en route for your videos with your present customers or clients via email.
  7. Use public relations methods, such as using press releases to interact bloggers, publishing supervisors, reporters and producers. Do these in order to produce free media coverage for your videos in mainstream media, along with in blogs that cater to your target customers.
  8. Get your videos registered with the main search engines, containing Google, Yahoo! and Bing, and then focus on SEO approaches to get the best potential listing placements.
  9. Try to work together on videos with other businesses that are already utilizing YouTube successfully and that are targeting the similar audience, but that are not in direct rivalry with you.
  10. Start upholding your YouTube channel within your business’s printed catalogs, flyers, and sales materials, along with its existing old-style advertising.
  11. Think through paying for keyword advertising on Google+, Yahoo!, Bing and Facebook. Google AdWords for Video is as well a very cost-effective and influential tool for promoting YouTube videos.

And last but not list, if you have a broad financial plan, get a professional YouTube video marketing company to help you plan and go through an online promotional campaign for your videos.

So try these cool tips, and do let us know your real life experiences in the comments.

 

 

Expert Advises on The Essentials of a SEO Marketing Team

Whether the aim is leads, sales or brand promotion, the mission of every online marketing team is to significantly improve results. Over the past years, I have operated with over two thousand businesses and some of the finest online marketing teams of the world. There is an outline of how those teams are put together; and one of the most vital aspects is the variety of the team members skill sets.

SEO marketing is consistently generating and distributing info that is valuable and appropriate to those people within a small industry’s target audience. And online marketing experts need a variety of different skills to be able to grow campaigns efficiently. And here is how the experts think about the important skills every online marketing team must have.

  1. Web designing.

A designer of online advertising campaigns has to create illustrations that sell and signify the brand at the same time. Web design is often outsourced. But even then, the person who is able to manage the outsourced design tasks has to determine the quality of the design. Finally, he must have a general outline of what to look for.

  1. Handling social media.

Mixing the organic presence of the brand with paid advertisings is often needed. Your future customers may visit your Facebook pages, Twitter profiles and other social media pages earlier before making up their mind to buy whatever you are trying to sell.

  1. Acquainted with Google AdWords and Bing.

Paid search is yet a top priority for companies that serve an existing demand. People actively searching for an item or service are much more probable to purchase than people who are inactively exposed to an ad.

  1. Being familiar with SEO.SEO Marketing

Search Engine Optimization (SEO) is generally assumed to support paid search, particularly when it comes to Google AdWords. One part of SEO is to tactically insert relevant keywords on web pages. The price of Google AdWords is inclined by something known as the “quality score”. And the higher the score, the cheaper the ad is. Nevertheless, being familiar with such SEO strategies is a must for almost any type of worker in a marketing department.

  1. Programming.

A minimum of rudimentary programming skills is important, especially for businesses with multiple physical locations and ecommerce businesses. One examples of a condition where programmers are needed is to routinely insert the name of the closest city on the landing page determined by the IP address of the website visitor.

 

Ultimately, by staying on the cliff of updates, businesses can beat their opponents effectively by getting a better marketing team. So, don’t forget to check and train your team members.

 

News By: Terry G.

SEO Services Continues to Grow

Search engine optimization (shortly known as SEO) is the development of increasing the visibility of a site or a web page in a search engine’s organic results. Organic results are unpaid search results, and they are also referred to as “regular,” “natural,” or “genuine” results.
In the middle of 2013, news went viral that SEO services won’t be able to last. But why? Because search engines, especially Google, continues to launch new algorithm updates every once in a while. So people though SEO efforts will go into vain if Google continues to build stronger and more suspicious algorithms. It’s true that the past algorithms were spot on and did hurt some businesses.  But that’s nothing but collateral damage. Why? Well, those algorithms were built to filter poor quality contents and spams. Hence, they started to drop the ranking of such sites with keywords stuffed or poor contents. But in its way, some sites were hurt due to a few errors, resulting a terror that Google is banning paid marketing and SEO tactics. In reality, Google only banned foul contents which included some good sites by mistake.

SEO Services
Nora Thomas is a professional SEO, living on this profession for many eras. We conducted a short interview with Nora to consult these issues. According to Nora, “The main problem is we think that SEO is all about promoting contents virally so that it gets more signal and response, as they do not get enough of that at the present for being poor quality. SEO is actually like a uniform. You maintain this uniform so that the search engine robots can notice your content, which are good quality and informative. On the other hand, SEO not a magic trick or something you can be 100% sure of. So you cannot use it to guarantee your position in the search result page, nor can it improve the quality of your content. In a nutshell, if you provide quality content and optimize them for the search engines properly, they will automatically generate more audience and eventually lead to new sales, client, customer or maybe a subscriber of your blog.
This is why, SEO was an art, it presently is, and it will continue to be. Searching for a specific thing online is a common habit of ours, and that’s why SEO endures to grow in a superior way, filtering bad contents and black SEO tactics. It will continue to do so, and will rise day by with the progression of our technologies and lifestyles, because “strength and growth comes through continuous struggle and progression” – just like Napoleon Hill said.

 

Webiner Collected By: Terry Dobson

End of the year: Re-think your SEO Strategy

In recent times, Google has made some big ups and downs in how it ranks websites. This left enterprise businesses with the difficult job of reworking their (SEO) strategy from corner to corner of teams and departments.

Here are a few latest SEO strategy for enterprise businesses, based on the experience of experts working with brands similar to Coca Cola, Target and IBM, and concentrating on the key factors that matter furthermost for search engine results.

SEO Strategy

  1. Re-think your keyword approach: Some may claim that keyword research is a disappearing art, but it only turn out to be a more complicated one. Rendering to Google’s research, approximately 70% of the engine’s searches are for replacements of keywords; but not exact keywords that Google must classify and understand to direct the user to the accurate place.
  2. Keep your contents updates: Creating content for SEO may feel like old school for your content department, which is why it’s vital to bring them updated on Google’s changing prospects for optimal content. Researchers have detected a number of content factors that affected rank in 2015. This includes word count, how keywords are circulated, internal links and the usage of header or tags/meta-tags.
  3. Improve user experience: User experience (UX) is an additional area that’s manipulating search engines. Cross platform compatibility & website speed have equally been shown to move search rank. But your enterprise teams will as well have to take care of more nuanced UX variables, similar to proper content structure and useful interior linking.
  4. Re-structure your link building strategy: Link building tactics, for example listing your site on directories, publishing links on low quality (Web 2.0) sites, or putting links in forum comments will no longer help to rank. On the contrary it can actually lead to penalties in Google search. That being said, the value of genuine, high quality credentials and mentions is greater than ever before. That’s why it’s significant to have nonetheless a few people on your team who are frequently reaching out to publishers and supporters in your industry, building associations and earning high-quality links over and done with valuable references and citations on their platforms.
  5. Get professional help if necessary: Having somebody in charge of developing and upholding a local search presence gives enterprise businesses a valuable advantage. In detail, assign somebody inside or on the outside to update and maintain local listings on your site; and on third party platforms similar to social media or review sites.

As 2016 appears closer, new data will remain to shed light on which SEO aspects your business should concentrate. The most imperative thing you can do is to carry on with this research and actively distribute new information to important team members all over your company.

 

News By: Benedette Johnson

Traditional Website Search is Dying

If you haven’t yet paid consideration to contextual search, it’s time you did. Contextual search is a method of web-based search whose results are founded on their value to the user rather than their relevance to the query, as with old-style engines. And it’s nothing new: Leading businesses have been developing and participating in this functionality for years.

 

Without a doubt, three big names are trailblazing the highway to contextual website search, and their individualities won’t surprise you: Apple, Google and Yahoo have been occupied for years to offer search results based on signals from and logged performances of customers. (These hard work include past searches and off-accessed web pages or apps.) But how large can be this new trend?

Website Search

Rendering to Quartz, prominent search engine Google is “ready to dislocate itself” with its Google Now service. If Google is doing it, everybody else will be (or in any case trying to) quickly enough.

All this tips to a logical conclusion: The most forward-thinking sales experts will understand the same trend that we’re seeing in the customer market. That trend will involve using contextual search to solve the difficulties of sales reps finding what they need.

 

Staff Reporter

Pinterest Continues to Get Popular Than Ever Among Social Media (s)

In order to get the most out of Pinterest, you need to be familiar with how to use it. Here are some guidelines to support you with this.

Communication with other users is key on Pinterest. Hence, it makes a lot of sense to like and comment on other people’s pins. These give you more publicity because you will likely appear in lot of posts. In return you can get some re-pins, likes, and comments from new visitors.

Social Media

Such as any social network, Pinterest is a huge burglar of time. You need to devote time on it daily. So that you can follow what others are pinning, comment on it, etc. You can’t expect paybacks from Pinterest, if you are not on the go with it on a regular basis.

Pinterest is a fascinating place and you will barely have to force yourself to use it. Of course, its key advantage for you is the advertising you get.

Pinterest describes itself as a virtual pin board rather than a social media. It’s a pin board where you pin pictures and other things you find thought-provoking, and share them with the world. Moreover, other users can re-pin your pins, therefore increasing your publicity.

 

 

SEO News: Just “Swipe” for The New Google Mobile Updates 2012

By our SEO News correspondent, Matt Thomas.

 

If you never heard of, but that would be tremendously helpful Google rolled out an update to a mobile application. Gesture Search is now more than 40 languages ​​and rub an application that can understand the question, Google Google has announced that this week.

For those of us who are not familiar with the gesture search, users simply Android devices, contacts, applications, music, free access to the application documents and a finger tip on the screen of their Android-powered devices will be able to get a letter or number stored in the other whatever . You swipe the letter C, for example, the camera in the search results, Google’s Chrome browser will be able to turn back the clock on your device.

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Voice control can be used to search the gesture is sometimes an option might be less disruptive than others on the arduous task of typing is a small screen.

Application to individual users based on their previous findings made itself. It makes every gesture user media and its consequences. With the sounds of their own alphabet to write a word in another language, which allows users to update the app, support transliteration.

One drawback: the user, then a return to the traditional method of scrolling, forcing users can search only their initial swipe gesture, you can enter the first character of a search.

Users of the keyboard app, swipe gesture, mounted in the same way that many Android devices enables users to create messages. IOS users, and information instead of typing them out of a similar application that allows users to TouchPal, free to create applications swipe of their finger.

Future of SEO: Google Will Only Appreciate Quality

In this year of SEO chatters and conference, the best method seems to be focusing on the quality of your site in manners of visitor engagement, content value and other on-site stuffs, which is as an alternative to over doing complex SEO techniques intended to boost rankings.

Another interesting SEO factor that you can expect to be important in future ranking algorithm updates is the amount of visitor engagement happening on a site. As Google boosts the sites that its users will find useful, one might presume that sites that show high engagement will be rewarded in the upcoming updates.

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Some news say, the proper metrics that the Google can pick up and track in order to calculate visitor engagement aren’t instantly apparent. As a common rule, a few of the specific term webmasters would focus on are the presence of customer reviews, blog comments and social networking follow-ups.

Even though Google didn’t hide any of its desire to reward high-value content with top search rankings, a lot of webmasters yet rely on keyword-optimized or copied-and-pasted articles to fill their pages.

Experts say that if your site wasn’t impacted by the Panda or Penguin updates, you shouldn’t think that you’re safe. Google has made every sign that it wants to flush out low value results from the search results. Making sure your content quality up now provides one of the best chances to protect your site from future penalties.

SEO News: New Google Update in Town?

Over the last week or so, I’ve been hearing SEO news via the forums that Google’s search results have been in a state of change. Usually when I see such a level of discussion about variations in Google, I expect Google to publicize an algorithm update.

This morning I saw a point in that announcement and chatter in the forums and I am honestly confident Google is testing and about to issue a significant update.

I emailed Google for verification or more info and Google has not responded. Google normally replies to us within 24-hours with a confirmation or rejection of an update. The absence of communication makes me doubt Google is testing something and is not prepared to comment.

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The previous time we had a Penguin update was on May 26th, Penguin 1.1, over three months ago. We know the next Penguin update might feeling shaking and we have to expect Google has been at work for something pretty significant on the Penguin side – as it has been over three months.

For a second time, Google has not verified any of this. It might be pure rumor or normal Google ranking shifts but usually, based on the level of webmaster gossip I see, it does look like a Google update is being tested and perhaps rolled out.

A Google representative responded but did not approve or deny the update. So there is not far new I can add to this post after talking with Google.

SEO Wiki: Panda Update 3.5 Is Now Live

Google issued a new update to its Panda algorithm that aims for low-quality content. But who won and who lost? Searchmetrics has published a study of that which we are now inscribing in our SEO wiki.

Our story here described the winners/losers list, as Searchmetrics did, presenting who was estimated to have expanded and lost in the new Penguin Update that was published this week by Google. Penguin aims for not low-quality content but spams also.

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The Winners

Amongst the winners are large brands and news sites. Spotify, The New York Observer, music site NME, Men’s Health, Poynter, Stack Overflow, The Verge and Marvel are just a few of the easily noticeable names that jumped out at me.

The Losers

Who was hit the toughest?

Searchmetrics, going over the list, précised the losers as mostly this way:

  1. Sites using databanks to aggregate information
  2. Press entities and aggregators
  3. Heavily templated sites

The first Searchmetrics post has since been restructured to show what it considers now as the Penguin Update winners and losers.

 

Nobody knew that there had been a Panda Update that also occurred, one that actually it was likely responsible for most of the ups and downs on the lists. This was established by the chief of Google’s web spam team, Matt Cutts.