Search engine optimization (shortly known as SEO) is the development of increasing the visibility of a site or a web page in a search engine’s organic results. Organic results are unpaid search results, and they are also referred to as “regular,” “natural,” or “genuine” results.
In the middle of 2013, news went viral that SEO services won’t be able to last. But why? Because search engines, especially Google, continues to launch new algorithm updates every once in a while. So people though SEO efforts will go into vain if Google continues to build stronger and more suspicious algorithms. It’s true that the past algorithms were spot on and did hurt some businesses. But that’s nothing but collateral damage. Why? Well, those algorithms were built to filter poor quality contents and spams. Hence, they started to drop the ranking of such sites with keywords stuffed or poor contents. But in its way, some sites were hurt due to a few errors, resulting a terror that Google is banning paid marketing and SEO tactics. In reality, Google only banned foul contents which included some good sites by mistake.
Nora Thomas is a professional SEO, living on this profession for many eras. We conducted a short interview with Nora to consult these issues. According to Nora, “The main problem is we think that SEO is all about promoting contents virally so that it gets more signal and response, as they do not get enough of that at the present for being poor quality. SEO is actually like a uniform. You maintain this uniform so that the search engine robots can notice your content, which are good quality and informative. On the other hand, SEO not a magic trick or something you can be 100% sure of. So you cannot use it to guarantee your position in the search result page, nor can it improve the quality of your content. In a nutshell, if you provide quality content and optimize them for the search engines properly, they will automatically generate more audience and eventually lead to new sales, client, customer or maybe a subscriber of your blog.
This is why, SEO was an art, it presently is, and it will continue to be. Searching for a specific thing online is a common habit of ours, and that’s why SEO endures to grow in a superior way, filtering bad contents and black SEO tactics. It will continue to do so, and will rise day by with the progression of our technologies and lifestyles, because “strength and growth comes through continuous struggle and progression” – just like Napoleon Hill said.
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