Media

SEO Services Continues to Grow

Search engine optimization (shortly known as SEO) is the development of increasing the visibility of a site or a web page in a search engine’s organic results. Organic results are unpaid search results, and they are also referred to as “regular,” “natural,” or “genuine” results.
In the middle of 2013, news went viral that SEO services won’t be able to last. But why? Because search engines, especially Google, continues to launch new algorithm updates every once in a while. So people though SEO efforts will go into vain if Google continues to build stronger and more suspicious algorithms. It’s true that the past algorithms were spot on and did hurt some businesses.  But that’s nothing but collateral damage. Why? Well, those algorithms were built to filter poor quality contents and spams. Hence, they started to drop the ranking of such sites with keywords stuffed or poor contents. But in its way, some sites were hurt due to a few errors, resulting a terror that Google is banning paid marketing and SEO tactics. In reality, Google only banned foul contents which included some good sites by mistake.

SEO Services
Nora Thomas is a professional SEO, living on this profession for many eras. We conducted a short interview with Nora to consult these issues. According to Nora, “The main problem is we think that SEO is all about promoting contents virally so that it gets more signal and response, as they do not get enough of that at the present for being poor quality. SEO is actually like a uniform. You maintain this uniform so that the search engine robots can notice your content, which are good quality and informative. On the other hand, SEO not a magic trick or something you can be 100% sure of. So you cannot use it to guarantee your position in the search result page, nor can it improve the quality of your content. In a nutshell, if you provide quality content and optimize them for the search engines properly, they will automatically generate more audience and eventually lead to new sales, client, customer or maybe a subscriber of your blog.
This is why, SEO was an art, it presently is, and it will continue to be. Searching for a specific thing online is a common habit of ours, and that’s why SEO endures to grow in a superior way, filtering bad contents and black SEO tactics. It will continue to do so, and will rise day by with the progression of our technologies and lifestyles, because “strength and growth comes through continuous struggle and progression” – just like Napoleon Hill said.

 

Webiner Collected By: Terry Dobson

SEO News: New Google Update in Town?

Over the last week or so, I’ve been hearing SEO news via the forums that Google’s search results have been in a state of change. Usually when I see such a level of discussion about variations in Google, I expect Google to publicize an algorithm update.

This morning I saw a point in that announcement and chatter in the forums and I am honestly confident Google is testing and about to issue a significant update.

I emailed Google for verification or more info and Google has not responded. Google normally replies to us within 24-hours with a confirmation or rejection of an update. The absence of communication makes me doubt Google is testing something and is not prepared to comment.

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The previous time we had a Penguin update was on May 26th, Penguin 1.1, over three months ago. We know the next Penguin update might feeling shaking and we have to expect Google has been at work for something pretty significant on the Penguin side – as it has been over three months.

For a second time, Google has not verified any of this. It might be pure rumor or normal Google ranking shifts but usually, based on the level of webmaster gossip I see, it does look like a Google update is being tested and perhaps rolled out.

A Google representative responded but did not approve or deny the update. So there is not far new I can add to this post after talking with Google.

Marketers turn on spending on local and mobile search

Graham Charlton

 

 

30% of businesses are using local search as a promoting tool, whereas an additional 21% plan to do so in future, conferring to Econsultancy’s most recent UK Search Engine Marketing Benchmark Report.

The information is created on an online survey of more than 600 client, digital marketers and agencies. It was produced in co-ordination with Guava.

Here are a few places of interest from the report…

Mobile search policies

Along with local search, the rising importance of mobile is shown by the upsurge in proportion of PPC budget to be paid to mobile search.

The amount of businesses using mobile search as part of their advertising strategy has doubled from 8% in previous year’s report to 16% current year.

An additional 45% are scheduling to invest in mobile search. A third of organizations (almost 34%) say their clients are usually involved with mobile search, a high increase from 22% engagement last year.

Simply 2% of client-side paid search budget is expended on mobile search, whereas supply-side respondents say the regular for their clients is 5%.

Google Instant

There has been a lot of argument about the possible effect of Google Instant on search marketing since it was announced last year, but most of the respondents (organization and client-side) have not noted a significant effect.

Most of the businesses (62%) say that Google Instant has had no visible impact on campaigns, despite the fact 29% say it has had a slight effect. Only 9% reported a major effect.

Investment in search engines and PPC platforms

67% of advertisers have improved their budget for Google above the last 12 months, compared to only 12% who have reduced their expenditure.

Most of the client-side marketers believe that, over the previous year, their businesses have also improved their PPC investment in LinkedIn (62%), Facebook (65%), Twitter (54%) and YouTube (55%).

Investment in search engines and PPC areas:

Outsourcing of SEO and PPC

The SEMPO State of Search report noted an increase in the number of businesses outsourcing SEO and PPC. But the UK report catches that the amount of businesses using an agency for paid search has dropped from 31% last year to 26% in the latest survey.

Aimed at SEO, there has been a very minor increase in the number of businesses using an agency for all of their organic search actions, from 16% to 17% this year.

 

News To You By: Helvetia Bookmarking Service.

Alibaba and Yahoo Try to Make Up

By DAVID BARBOZA and VERNE G. KOPYTOFF.

 

It was a surprising disagreement over two continents that stunned technology investors.

But just as fast as it started, Yahoo and the Alibaba Executives, the Chinese Internet giant that Yahoo partially owns, said Sunday that they were in work to rapidly resolve the fight.

The declaration is a proposal to end a dispute that exploded after Yahoo said in a regulatory filing last week that Alibaba had moved the assets of its online payment part, Alipay, to a Chinese corporation managed by Alibaba’s chief executive, Jack Ma.

Shares of Yahoo embarked after the statement over fear that the transfer may have worn the value of Yahoo’s holdings in Alibaba, one of its cherished assets.

Puzzled by the argument, investors penalized Yahoo’s stock last week, wiping out more than $2 billion in marketplace value. Investors had tender up shares of Yahoo in the past few months, partially because of plans.

The battle over the asset sale has turn out to be the latest part in a partnership that began five years ago, with a news conference in Beijing to publicize that Yahoo had decided to pay $1 billion for a 40 percent stake in Alibaba. As part of that contract, Alibaba also decided to take control of Yahoo’s Chinese Web site.

Ever since then, Alibaba has developed into a Chinese Internet capital, with a selection of fast-growing units, with a business-to-business Web site known as Alibaba.com.

Yahoo, alternatively, has had its wealth decline after a takeover fight with Microsoft and the pronouncement of a co-founder, Jerry Yang, to step down as chief executive. He stepped forward by Carol A. Bartz in January 2009.

Investors in Yahoo turn out to be nervous after privately owned Alibaba last week published a sequence of statements saying the asset handover began in July 2009 and was finished a year later.

Alibaba executives say the handover was lawful and essential since China’s new regulations controlling electronic payment platforms. But then again on Friday, Yahoo recommended that it did not know about the handover of the Alipay division until this March, and that Yahoo and other Alibaba investors had not permitted the sale.

With Google having much of the online search market and Facebook the leading social networking site, investors have confidence in much of Yahoo’s value is tied to Asia, imprisoned in its risks in Yahoo Japan and China’s Alibaba.

 

News By: Richardson Blog Service

 

 

 

GTalk and AIM users can now chat without logging into both services

Matt Brian

 

At the start of May, AOL publicized it was to start working with Google to let users of its AIM messaging service would be capable of chatting with Google Talk (or “Chat” within Gmail) users without having to log into both networks. Today that feature is announced to be live and working.

Even though there hasn’t been an official declaration, Pidgin developer Mark Doliner publicized the feature had gone live on the Pidgin mailing list.

AIM users can IM anyone at gmail.com. The first IM will fail to go from side to side and the Google Talk user will get an approval request. After the authorization request is accepted, messages from the AIM operator to the Google Talk user get through. And Google Talk users can IM screenname at aol.com or “email(domain.com)@aol.com” IMs run through directly. Likewise, status messages and typing notification seem to get turned between the two protocols.

If you’ve listed a gmail.com account as your AIM profile name, and an IM user IMs somebody at gmail.com, messages go to the connected persons individually.

When the presentation of the new feature is publicly announced remains to be seen, AOL’s early announcement said Gmail users would be warned when they logged into their email account. AOL could be preparing the protocols for users before publicizing the promotion, the features are not live within Gmail up till now. But it would also describe why developers are letting the features working live within third party softwares (and probably GTalk).

If this is the circumstance, we anticipate all users to be informed soon.

As a consequence of the change, Gmail users will in a little while be blocked from logging into AIM via Gmail’s chat option. It means they will have to add their AIM friends into Gmail’s friends list. AOL has said it is operational on an AIM to Gmail server. But it also states that users can add their friends one by one. The moment they are imported there to here, users will be able to message straight from their Gmail username. However, their AIM username will no longer display their online status.

 

 

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