Google Upates

Future of SEO: Google Will Only Appreciate Quality

In this year of SEO chatters and conference, the best method seems to be focusing on the quality of your site in manners of visitor engagement, content value and other on-site stuffs, which is as an alternative to over doing complex SEO techniques intended to boost rankings.

Another interesting SEO factor that you can expect to be important in future ranking algorithm updates is the amount of visitor engagement happening on a site. As Google boosts the sites that its users will find useful, one might presume that sites that show high engagement will be rewarded in the upcoming updates.

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Some news say, the proper metrics that the Google can pick up and track in order to calculate visitor engagement aren’t instantly apparent. As a common rule, a few of the specific term webmasters would focus on are the presence of customer reviews, blog comments and social networking follow-ups.

Even though Google didn’t hide any of its desire to reward high-value content with top search rankings, a lot of webmasters yet rely on keyword-optimized or copied-and-pasted articles to fill their pages.

Experts say that if your site wasn’t impacted by the Panda or Penguin updates, you shouldn’t think that you’re safe. Google has made every sign that it wants to flush out low value results from the search results. Making sure your content quality up now provides one of the best chances to protect your site from future penalties.

Panda and Penguin Updates: For the Future of SEO

Each time Google rolls out a fresh algorithm update, debate after debate is posted online about how the latest updates represent anti-SEO. Here’s a lates news: No matter how much of these posts are written or how many updates Google issu, search engine optimization is still functional and will continue to be.

Well, only because SEO hasn’t been made improper doesn’t say Google’s Panda & Penguin updates haven’t modified or improved SEO best practices. Even though it’s challenging to tell what Google’s next move will be, there are a couple of lessons we can learn from Google’s latest updates.

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Determined on Google’s stated interest in penalizing sites that intentionally manipulate the natural search engine results pages (SERPs) from positioning well, it’s my estimate that we’ll continue to see future algorithm updates designed to punish practices of over-optimization.

And experts continues to say, never over-optimize your site, isn’t logical, as there’s no way to know for sure which specific optimization metrics Google is capable to measure and detect. It’s also not logical to decide where the line between effective on-page SEO & over optimization will be drawn.

SEO Analytic of Penguin Update: Could You Go to court For Linking To Others?

A lot of webmasters have been desperately trying to repair poor SEO work done to a site cheers to the recent Penguin update pursuing web-spam and the bad link warnings sent from Google. The only present way to discredit a link is to have it removed as opposite no-follow functionality for webmasters just doesn’t exist. One recent case of a link removal request was mainly concerning as it demanded that the webmaster was partaking in unlawful action against the company.

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Linking Legality

In the United States, several courts have found that merely linking to somebody else’s public website is not illegal on condition that the link is not to illegal or trespassing content. It must be known that actual theft of content by copying or linking to framed content from others has been protected as well as linking to illegal or counterfeit content.

Additionally, those operating message boards, and letting user comments or hosting user generated content have even more safety under section 230 of the Communications Decency Act.

In summary to this SEO Analytic , linking to others (legitimate, non-infringing) content is perfectly legal. With that said have you gotten an uptick in link removal requests?

SEO 101: Google’s Web spam Algorithm “The Penguin Update”

Move above Panda, there’s a fresh Google update in town: Penguin. That’s the endorsed name Google has given to the web spam algorithm that it published recently.

What’s An Update?

For those unacquainted with Google updates, I’d suggest reading Why Google Panda Is More like a Site Rank Factor than Algorithm Update from last year. It clarifies how Google has a selection of algorithms used to rank pages.

Google sometimes changes these algorithms. When this occurs, that’s known as an “update,” which in turn has an effect on the search results we get. From time to time the updates have a large impact; sometimes they’re barely noticed.

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Say Hi To Penguin

Ever since Panda, Google’s been avoiding titles. The new algorithm in January planned to penalize pages with too many advertisements above the fold was known as the “page layout algorithm.” When Penguin moved out earlier this week, it was titled the “webspam algorithm update.”

Without a label for the new webspam algorithm, Search Engine Land was asking people for their own concepts at Google+ and Facebook, with the last vote making “Titanic” the leading candidate. A last check with Google got it to issue its own official title of “Penguin.” For more updates on this news tune into our SEO 101 next week.

Did Penguin Turn Google’s Search Ranking Better Or Worse?

Google’s newest search algorithm change designed to fight spam and develop its search ranking went live a few days ago. A lot of people are seeing its effect already. Superior or inferior? It’s simple to find some samples of things being bad; it’s hard to say in general if there’s been a net enhancement or not.

Let me start with some cautions. If you hangout in some forums, you’ll find a lot of people shouting. People tend to shout after any update that things have gotten worse since they’ve lost rankings. Few scream about how stuffs have improved, much less offer examples. Briefly, depending on just on forums can give you a twisted view.

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That doesn’t say you disregard what you might discover in forums, though. A small number know the quality of any search engine’s search results in addition to SEOs. They might not be happy if something outranks them, but good ones know if somewhat better or worse has moved up. The same is true even for some of the “good” black hat persons out there. They might purposely violate Google’s guidelines, but that doesn’t say they don’t know search quality.

I consider the most important thing for those who are anxious about the latest changes to remember is this. Forget the positions. Go into your traffic. Give it a day or two or three. Is your total traffic from Google Search much improved than it was before yesterday? You’ve perhaps gained. No change? The update had no effect on you. A plain drop? If so then yes, you got pushed down.