Monthly Archives - June 2016

Link-building as a web marketing tool


If you don’t have enough time to read through Google’s copious manual and all the succeeding forums, blogs, and comments it laid, here are some instructions on how to get quality inbound links that raises your site up the search engine rankings. They are really useful for web marketing:

  1. Research what your competition’s doing

There are some tools for researching the inbound links to any website. First step would be to focus on what is working well for others. If you want to compete with them, you must go on the path and to the same thing they are doing.

With those tools, you can enter in 10 websites to look up for those backlinks they all have common.


Web Marketing

  1. Link up business relationships.

Build relationship with those prominent companies, which you found out to be your target. Those influential business professionals hate spams and don’t appreciate to mix up with people they don’t know. So you will have to enter their community.

It’s as easy as linking your Facebook account to put relevant comments. And every business has contact info that can be found on their websites. Start a conversation with them, introduce yourself and give valuable tips- you are good to go.

  1. Identify dead links.

If you find to search a valuable content and only get a 404 page it’s even more frustrating. Find out those links and talk to the publication. Explain your content can benefit readers. If you successfully do this, you can gain their trust.


SEO basics- rank it up


Your content is not the best, so why people would care? It will make them care if you do some SEO basics. Apply following pro tips for your web content:

  • Inserting internal links

With average web content you can totally have higher rank in Google. Just insert internal links. It’s significant that your best SEO content is linked internally by other pages on your own website.

Go back to edit some older posts. Include links to the new posts which have incredible content.

SEO Basics

  • Inserting external links.

This is the most important and big one for you. That’s inserting external links.

Websites other than yours are links for using as external links. Google depends on those external links to see how good the post is. You can praise about you all day, still people won’t believe you.  But as soon as others brag about you, people gives attention. Can relate the situation? Yes, this external link addition is really a big catch for you.

You now have to do some link building. You may have great content but you have to go for the link building. That means go look for other website owners and ask them for links. There are some pages that gives tips for getting those external links.