PageRank is already dead. And the SEO Job world is continuously changing – especially however when it comes to search engine optimization (SEO), notching and optimization.
As a business, we’ve had some time to get in tune. John Mueller publicized in 2013 that Google would no longer be modernizing Toolbar PageRank — and its system for placing web pages based on value. In the two years from the time when that bomb dropped, we’ve redefined the spirit of what is really important when it comes to SEO optimization, and a new scoring model has arose: which is trust flow.
So what does this mean to your digital advertising strategy? Briefly, you want to make sure your website is connecting to other high-quality digital advertising websites. Here are some other important stuffs to know about trust flow.
- PageRank may be dead, but keywords will live.
After the change to quality content and backlinking, a number of marketers have declared that keywords are dead. But in truth, it’s more significant now than ever to exercise good keyword usage — or to use words suitable to your niche and audience.
- When it approaches to backlinks, quality is more vital than quantity.
We all know that constructing content frequently is high on Google’s list of demands, but generating relevant and topical content is more significant.
By making content for your market — i.e., bringing messages that is on topic and geared toward addressing audience requirements, you’ll attract more appropriate users to your site and enjoy a bump in authority score on the specific topic in question.
- Like PageRank, trust flow requires measurement.
As marketers, measurement is the key to showing our achievement and — more significantly — duplicating our hard work in the future. Similar to PageRank, trust flow can and must be measured. This means you have to track and analyze the trust flow score (or page strength) related with the URLs linked in your content.
Some free trust flow tracking possibilities are available, as well as add-ons for Google Chrome and Firefox and Website SEO Checker’s Quotation Flow and Trust Flow Checker.
Ultimately, with trust flow developing as the leading driver of search ranking, social media marketers must concentrate on linking to quality sites to stay on top. This means their content marketing approach have to include linking to web pages that have high up-to-date trust flow scores or established authority in the required niche.