Monthly Archives - October 2015

Top 3 Tools for Technical SEO Audit

 

Undertaking a SEO audit is no joke. It used to take time, the tolerance of a saint and too many databases. You possibly will grow a white hair or two in the progression. But, cheers to technical SEO audit tools, we are no longer doing those ridiculous manual checks that we did earlier. Most SEO professionals support themselves with these tools, so they’re no longer hunting through raw data but making strategic decisions as an alternative.

In this editorial I’ll share 3 of my favorite tools for executing a technical SEO audit:

  1. DeepCrawl (a cloud centered tool),
  2. Screaming Frog (a desktop based utility) and
  3. Search Console (free web-based tool from the mighty Google).

They all have their dissimilar powers and use cases. Contingent on your requirements, you may want to choose one – or you may find all three useful in combination.

  1. DeepCrawl

I truly like DeepCrawl, for the flexibility and the depth of the reports it offers. When beginning a crawl, you can select from numerous crawl types, right up to a full gap analysis of your whole site. You can also auto schedule crawls, which is really advantageous. Crawls are extremely customizable, so you can set the standards for maximum to minimum links per page, title or URL length, content, load time, and so forth.

 

SEO Audit

  1. Screaming Frog

When it originates to desktop crawlers, Screaming Frog is an undeniable leader. The tool has been from place to place for quite some time now, and webmasters handling sites of all sizes swear by it. If you are considering crawling less than 500 URLs, you can use it even for free.

  1. Google Search Console

While SEO professionals might see it as funny to see this tool in the list, numerous SEOs are relying on it more than ever. The tool has come a lengthy way since its earlier days and can deliver a fair amount of insights.

 

Keep in mind that, these tools may not be the greatest fit for your particular needs. All three have their specific unique selling points and solve precise pain points as well. You must review them all and select the one that’s right for you. The main things to think through are the size of your site, the volume of new pages you produce and the kind of insights you are in search of.

Does New Domain Extensions Negatively Impact Your SEO? Negari’s Case Study

Five years before, there weren’t that many opportunities when it came to domain name extensions. You could only list a domain with a .com, .org or .net extension — and good luck if the designation you wanted was already in use! In recent times, nevertheless, domain name archive companies have expanded the list of choices, thanks to the rising demand for URLs.

 

Does using a new domain extension upset your SEO?

The general agreement has been that .com, .edu and .org tend to rank the finest in the search engines. As a result, many SEOs have claimed that using new domain name extensions is a bad idea as of the risk of damaging your search engine rankings.

 

Consequences of Negari’s case study

Negari, CEO of .XYZ, wanted to show that the .car extension can rank just along with a TLD like .com. To test his theory, he worked in partnership with Lucra Cars — a vehicle manufacturer in Southern California. They replaced their old domain, Lucra.com, with Lucra.cars. All Lucra.com URLs were forwarded to the new domain, and the site construction was kept intact in order to reject other factors that might affect Lucra’s SERPs.

 

SEO

 

Limits of the case study

Negari’s case study demonstrats that it’s definitely possible for a brand to rank on the top of Google’s SERPs with a new domain name extension lead. On the other hand, there are some boundaries to the study.

 

It is obviously circumstantial, not scientific. A more official study with a larger sample size of sites would be required to draw any concrete conclusions.

Also, Negari assessed Lucra’s only rankings for its individual brand name. It’s clearly much easier to rank for a branded term than an additional competitive one for example “boutique car manufacturer.” In the meantime Negari didn’t examine the impact on industry keywords, it’s hard to determine how Lucra would have ranked for the precise keywords for which other brands were vigorously optimizing.

 

Though the panel of judges is still out on whether or not these new domain extensions might have a noteworthy effect on your rankings, it seems as though the expected negative impact is in fact lower than the SEO community predicted.

 

Website SEO: 4 Ecommerce Podiums for Small Businesses

 

 

If you’re struggling to make a pre-ordering option within your present ecommerce marketplace, or you’re concerned to find out how your warehousing arrangement will interact with your online store, there are a lot of ecommerce opportunities out there that can help your business succeed.

It’s in that belief that I’ve taken the freedom of listing out some of the finest platforms that I think small to mid-size businesses would be using right now. Here they are in no specific order.

  1. Symphony Commerce

The major ecommerce platform I want to point out is a SaaS (software-as-a-service) type of solution. Obviously, I’m being a little prejudiced by putting this first, since I believe that SaaS can be a wonderful solution for companies of any size — not just big companies that can afford the overhead expenses of farming projects out.

  1. Squarespace

This is certainly an ecommerce platform for the kind of business that you can run from your drawing room. Although your site will look abundant, Squarespace won’t deliver you a lot of capabilities in search engine optimization (Website SEO), or in customer relationship management (CRM). Yet, it’s a great platform for any kind of business from small vendors to professionals wanting to trade their services.

 

Website SEO

  1. Magento

Magento is a very flexible ecommerce platform in that it can fit the requirements of small or large businesses, making it probably the most climbable platform on this list. The platform owes its popularity to the circumstance that it’s open source, which means that adding features is very easy. For example, if you’d like to increase changes on your site, you can add Nosto, a free extension that tracks exclusive visitor behavior and offers them recommended items based on their online actions.

  1. Drupal

Drupal commerce is also very supple in that it’s extremely modular and configurable, which means that it’s built to scale. But this perhaps isn’t a choice for the do-it-yourself entrepreneur. In order to use Drupal Commerce to its full prospective, you’ll at the very least need to employ an in-house developer that can help you set up workflows and the complete configuration of how you want your commerce platform to function.

 

There are a lot of ecommerce platforms out there that can aid you fulfill every vertical you want your digital market place to cover. On the other hand, getting an ecommerce solution means investment in both time and cash. So, at the end, before resolving on any platform I recommend you to do an internal audit of your current requirements.

 

5 Footsteps of a Proper SEO Budget

Setting a budget for your SEO battle is one of the hardest choices you’ll make up front. As soon as you have a rough estimate in mind, you can assign that SEO budget to the areas where you want it most. But as your budget will perhaps determine which strategies you can come up with the money for and what kind of results you’ll see, it’s not a choice to take lightly.

Luckily, here’s a forthright process you can use to fix your SEO budget effectively.

 

Step 1: Know your limits.

This is the first step since it’s the only one with objective, hard restrictions. If you’re an entrepreneur trying to construct a startup, or a small business owner with a short cash flow, you may only have a specific amount of money to allocate to a new marketing program.

 

Step 2: Set your objectives.

Then, think about what you’re really trying to achieve.

These objectives will help you decide how much and where you’ll need to invest. For instance, if you’re interested only in local traffic, you can weight your plan toward local SEO, which is less competitive and usually more affordable.

 

SEO Budget

 

Step 3: Consider your resource opportunities.

The minute you have a general idea of how much you can capitalize and where you need to invest, consider your resource options. In general, you’ll have three: Hire somebody in-house, contract the work to freelancers or partner with an organization to get the job done. Contracting the work to a freelancer is the most inexpensive, but it also comes with the maximum risk as you won’t have a guarantee on this person’s performance.

 

Step 4: Analyze your present organic visibility.

Take a look at your present organic search visibility. Do you have a site? Is it optimized for mobile search? Do all your pages have optimized titles and tags? Do you have an enduring content strategy? Do you have a strong procedure for maximizing the visibility of your content? The fewer introductory elements you have, the more you’re going to have to pay.

 

Step 5: Find alternatives.

At this moment, you must know where you stand, how much cash you can spend and where the ideal place to spend it would be. Your best stake is to choose a middle-of-the-road distribution, not at the top end of your target range, but not at the bottom, either.

 

The magnificence of SEO is that there is always scope for adjustment. Nothing like a printed ad in a magazine, where one idea is all you get, you’ll always have time to fine-tune your budget, adjust your strategies and make changes to your complete campaign. So even if you are stuck somewhere, don’t forget to tune up your strategy.