Undertaking a SEO audit is no joke. It used to take time, the tolerance of a saint and too many databases. You possibly will grow a white hair or two in the progression. But, cheers to technical SEO audit tools, we are no longer doing those ridiculous manual checks that we did earlier. Most SEO professionals support themselves with these tools, so they’re no longer hunting through raw data but making strategic decisions as an alternative.
In this editorial I’ll share 3 of my favorite tools for executing a technical SEO audit:
- DeepCrawl (a cloud centered tool),
- Screaming Frog (a desktop based utility) and
- Search Console (free web-based tool from the mighty Google).
They all have their dissimilar powers and use cases. Contingent on your requirements, you may want to choose one – or you may find all three useful in combination.
I truly like DeepCrawl, for the flexibility and the depth of the reports it offers. When beginning a crawl, you can select from numerous crawl types, right up to a full gap analysis of your whole site. You can also auto schedule crawls, which is really advantageous. Crawls are extremely customizable, so you can set the standards for maximum to minimum links per page, title or URL length, content, load time, and so forth.
- Screaming Frog
When it originates to desktop crawlers, Screaming Frog is an undeniable leader. The tool has been from place to place for quite some time now, and webmasters handling sites of all sizes swear by it. If you are considering crawling less than 500 URLs, you can use it even for free.
- Google Search Console
While SEO professionals might see it as funny to see this tool in the list, numerous SEOs are relying on it more than ever. The tool has come a lengthy way since its earlier days and can deliver a fair amount of insights.
Keep in mind that, these tools may not be the greatest fit for your particular needs. All three have their specific unique selling points and solve precise pain points as well. You must review them all and select the one that’s right for you. The main things to think through are the size of your site, the volume of new pages you produce and the kind of insights you are in search of.