The title tag has been one of the most essential factors in search optimization. And it probably will always be like this.
Setting proper title tags of your pages can often produce fast and noticeable differences to your rankings. The words in the title tag are displayed in the link on the search engine results page (SERP). Users will click this link to access your site. So modifying them may result in more clickthroughs.
Title tags are certainly as important as your visible text copy. And they are links directing to your pages, sometimes even more so. This has been a common thing among SEO specialists for at least 10 years. But still it is often passed over by webmasters and others trying to optimize their websites for targeted search engine traffic.
Actually, if your business is already a renowned brand, I’d say it’s very important. Even if you’re not a famous brand yet, odds are you’d like to be, right? The title tag provides you a great chance to promote this cause.
I suggest that you don’t use an exact sentence dragged from your contents as your title tag. And don’t use the same phrasing that’s used in your top headline. It’s much better to have an exceptional sentence or a convincing set of words in your title tag.