Monthly Archives - August 2012

How Google+ Can Influence Local SEO Now

Good news for owners of local business, the result page of Google’s latest Google+ Local tab will go well over the social network’s increased social capabilities. All the info compiled under the new tab — which is to provide data and ratings on local businesses. They will be indexed by Google. The latest Google+ Local pages will  also give businesses a better chance to be ranked in the search results, as well as the power to harness social proof from their customers to drive internal Google+ reviews and future business.

But to do that you’ll need to do more than merely sign up for a Google Places on behalf of Business listing. There are precise actions to take in action to maximize the local SEO outputs of the new Google+ Local for your website.

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Google+ Local listings are mostly re-writing the old Pages listings. Since the transition hasn’t published to all users yet, sign up on both sites until the shift happens can help insure that your online reputation remains consistent.

So link to your new Google+ local page from your site. And with that, you can get the dices rolling. It will eventually result is local SEO benefit to your business’s website, as well as the a social boost you’ll rise you by adding your existing customers to your new Google+ Local web presence.

Google’s 2012 Keyword Research Guide to SEO Basics

On or after keyword research to backlinking, remaining in the lead of search engine optimization strategies can be a full-time job in some situations. But don’t panic, time-crunched capitalists. Google has a killer supply for you.

It’s a 10 minute video full with must-know SEO basics for startups from Maile Ohye, a developer advocate, placed at Google’s Webmaster Central Team. A few of Ohye’s tips contain:

  1. Don’t trouble with meta keywords tags. Google disregards it for search.
  2. Sign up for email promoting. Google can direct you notifications concerning issues with your site that might dent your search ranking.
  3. Use Google’s Webmaster Tools to seek the keywords related to your domain name. If the domain’s past owners were spammers, your site might not rank highly in search.

More keywords ranking higher represent more traffic, correct? Then again, reporting solely on keywords diminishes the marketer’s role and doesn’t paint the full image of why SEO is important to the organization. Going outside keyword rankings allows advertising teams to showcase what actually matters: how organic search fetches revenue and turnover to the business.

Search Engine Optimization Basics: Explains Carolyn Shelby at SES New York

What are search engines looking for? Are u capable of building your website in a way that will please both your visitors, as well as Google and other search engines? Most essentially, how can SEO help your web presence become more profitable?

During the Overview to SEO session at SES New York, Director of SEO Chicago Tribune Carolyn Shelby, fully described the great value Search Engine Optimization Basics can deliver to a site. She also explained the importance of basic SEO with the following correspondence:

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“Hopping the basics and spending all your time and cash on social and ‘fancy things’ are the similar as skipping brushing teeth and taking a shower. But it’s also like buying white strips and using luxurious perfume,” Shelby said.

While the Introduction to SEO session was projected for industry newcomers, Shelby’s instructions offer important reminders for even skilled SEO experts who have been optimizing sites for years. Hopping the essentials of SEO will only leave your site’s base as a mess and stop you from fully capitalize on revenue prospects. Aristotle Onassis advised us to keep focus on the light when you are on the darkest corner. So you should always have SEO in the front of your attention, and always pursue best practices.

 

Panda and Penguin Updates: For the Future of SEO

Each time Google rolls out a fresh algorithm update, debate after debate is posted online about how the latest updates represent anti-SEO. Here’s a lates news: No matter how much of these posts are written or how many updates Google issu, search engine optimization is still functional and will continue to be.

Well, only because SEO hasn’t been made improper doesn’t say Google’s Panda & Penguin updates haven’t modified or improved SEO best practices. Even though it’s challenging to tell what Google’s next move will be, there are a couple of lessons we can learn from Google’s latest updates.

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Determined on Google’s stated interest in penalizing sites that intentionally manipulate the natural search engine results pages (SERPs) from positioning well, it’s my estimate that we’ll continue to see future algorithm updates designed to punish practices of over-optimization.

And experts continues to say, never over-optimize your site, isn’t logical, as there’s no way to know for sure which specific optimization metrics Google is capable to measure and detect. It’s also not logical to decide where the line between effective on-page SEO & over optimization will be drawn.