Monthly Archives - June 2012

Gaming With Site Ranking: Can the 2012 Updates Stop It?

Many authors were reported to claim, “The times of gaming Google are finished in 2012.” But I think if you are an SEO, gaming Google is what you look after. As long as Google uses algorithms to help up search results, there will always be a way to play with it. The well-mannered term that we use to define such playing is search engine optimization.

The good news, there will certainly not be a cooler time to use SEO to game Google than at the moment. Over time, it will grow into more challenging to reverse engineer ranking factors as the algorithm develops. The signals will become much bigger in number and more delicate.

In an interview, Gary Illyes inclined what the Google Corporation said. It says that many websites are not doing much SEO on their websites but they are doing extraordinarily well. If they can do it, then pretty much anybody can do it.”


The truth is that it’s nearly impossible to do extraordinarily well in a good niche without engaging dynamically in SEO. This is a difference on the Matt Cutts ideology, “Write for users, and not for search engines.” The point of the subject is, you need to be writing for both.

The Hummingbird algorithm accompanied in the first wave of algorithm effectively. As a replacement of depending strictly on keywords, this update is focused on user involvement to determine the full background of what a page is about. This improved how pages should be written and optimized in a somewhat profound way.

There was a phase that it was sufficient to just check out a competitor’s keyword density and duplicate it when optimizing a page. Actually, if a directed keyword catchphrase did not appear on the page at least once, it was highly not likely. That has all altered with Google adding Latent Semantic Indexing into the algorithm.

Experts claim, a page really must be useful and worthy of page one position in site ranking. To define what this means, analyze the top standing pages and the associated phrases on these pages. Look for outlines. What phrases are mutual among the top search page? What relevant phrases are showing in search results? Try figuring that out by searching a couple of things relating to your organization or site.

Gaming Google will never be any modest than it is today. Nevertheless, what is included is much unlike than what was involved in previous years. Tall sized exploits have been swapped by high class content and links to earn your place.


New SEO Plan? Keywords Affected Differs By Industry

While the opinions I made may be supportive, the real value lies in understanding how extensive this change is and where it happens.

Almost all keywords with seven results have site links.

We observed that almost 95% of keywords with seven results moreover have breakout site links. We also found that the site links show up on all keywords that are product keywords. So, you can imagine that all branded keywords – for you and your rivalry – will now have seven link results.

As the change was first observed on August 20th, the number of keywords with seven results improved four times. As we checked the changes, we realized that what started as a trial by Google was clearly being rolled out on a wide measure and consistently across data hubs and regions.


At the phase of this writing, this new SEO plan is visible in North America and Europe, and numerous countries in Asia and South America.

The key take-out is that Google’s quest for quality and relevancy delivers you an opportunity – optimizing your search campaigns through multiple search types, and in multiple formats, puts your brand not only in a position to win, but also to direct the new Google SERP.

Google Lucky 7: Differences in New Search Engine Ranking

Since the Google SERP remains to evolve and brands aim to rise their control over search results, the emergence of a new kind of SERP has interesting allegations for SEO Experts.

Since August, Google has been helping some keywords, SERPs with 7 organic listings, in its place of the usual 10 listings as debated in 7 is The New 10?


This turns in with what Google states as its ultimate goal for search engine ranking – “Generally, our aim is to deliver the most appropriate results for a specified search query as possible.”

Although this change has caused an expected disturbance from many a marketer, a large chance presents itself for brands that capitalize in universal search techniques. Not only can brand sites control the Google SERP with multiple results from a single site, but also bad content can be fought and pushed out of the first page.

Currently that the ‘dust has settled,’ in a manner of speaking, I will to walk you over these changes and explain what this means to a search marketer in a future post. These recommendations will be based on an study of SERPs, using a wide example of 26,000 keywords across industries counting: Technology – B2B, Technology – B2C, Financial Facilities and Retail. Till than happy SEO and keep posting.

2012 is not a Good Year for SEO Keyword Focused Page

One of the key roles of SEO from the start has been to improve content to rank for keywords. Earlier, a lot of SEOs stated you to aim only one keyword per page in order to have it focused. The idea is to having a closely focused page on a specific theme.

Through the latest algorithm update, Google has mostly reconsidered how they want to consider pages and applied some innovative technology to do it. In its place of concentrating on the keywords themselves, the search engines are now watching at the concepts symbolized by the keywords. In an easy set of words, search engine spiders don’t look for SEO keywords that the page is placed for but for the content and concept.


While you optimize seo content for keywords, you’re being far-sighted. Remember, Google has contact to millions and millions of pages and their contents. And they have the work out power to examine that content to recognize what makes one page superior than another. If you want to rank for “Roller Skates,” but your content miss the mark to say much about stuffs that roller skates find important (other than they type of skates they use), you’re going to slip the mark by a long shot.

Remember that in order to rank for your particular keyword, you don’t have to write all pieces on your product. In actual fact, that may not work well for the viewer’s you’re trying to influence. Not everybody is ready for every skating guide to skate for street league and downhill skating. Decide what note you need to get your viewers to take the next step. And then put pen to paper the most convincing piece you can with that motivation.

Concentrate on the subject in relation to the visitor’s requirement. You can literally transcribe dozens of convincing pages on a solo topic, all with a touch of an altered focus. Every of those pages will rank for various sets of keywords. And that should connect straight into what type of content a specific searcher is searching for. And “always focus on the goal”, Just like Matt Cameron said.

Google identifies what’s essential to skaters because they’ve examined thousands of pages of content published by those very skaters. They recognize the language, the idiom, the stylishness and, eventually, what skaters want to see about their skates. Just echoing the word “Roller Skates” frequently just won’t help it.