Monthly Archives - May 2012

Big Brands Site Rank to Benefit from Google Update (Again)?

Mainly, exact match domains are likely to be held by independent operators.

Either associates, professional SEOs working with entrepreneurial online-only brands, or domains who have opted to maximize the value of their domain holding over content creation strategies (numerous of whom, obviously, have been crippled by Penguin).

SEO Score

The outcome?

Into the places held by these ‘lower value’ EMDs will come the more recognized brands. Many will represent blocks and mortar businesses which have already seen a raise thanks to the Venice Google update.

I’m not usually a vocal apologist for Google, but even though this update could easily be classified as yet another update which encourages big brands at the expense of startups or local businesses, in this instance I feel that would be a major mix-up.

In the situation of the EMD update, Google will provide a significant quality development by weeding out lower value SERPs conquered by EMDs which offer little to no original value.

These SERPs undermine the struggles of the ethical SEO to promote working with Google to advance site rank system. By dialing back the leading value given to EMDs, Google’s taken a confident step in the right direction (there are many more to take, obviously!) to recover rankings for the user, and is validating the ethics it asks us white hat SEOs to arise in public.

How the EMD Update Impacts SEO Score

One of my desired future algorithm change predictions of the last couple of years lastly came true at the tail end of September; specifically the dialing back of Exact Match Domains’ position.

The update was publicized by Matt Cutts on the 28th of September, and it’s been enclosed in some detail by Barry Schwartz on these very pages, so I won’t go over old news again. As an alternative I’d like to focus on the inferences of this update on multinational search, which are in fact pretty thoughtful.


The EMD Update’s Impact on Channels & Countries

Dialing back the reputation of exact match domains, although only effecting 0.6% US English search terms, will still have a strong influence in the Retail, Finance verticals, Travel, and Gambling.

This is only due to a higher amount of exact match domains with enough supporting SEO having strong visibility in these channels. Why? They are the most competitive networks for SEO in the Americas (and greatly of Europe and APAC, to be fair).

As a heritage of older-school SEO, exact match domains have often had sturdy single key-phrase rankings for high value generics in each of these verticals. In many circumstances, the domain gets combined into a traditional big brand’s SEO score.

SEO News: New Google Update in Town?

Over the last week or so, I’ve been hearing SEO news via the forums that Google’s search results have been in a state of change. Usually when I see such a level of discussion about variations in Google, I expect Google to publicize an algorithm update.

This morning I saw a point in that announcement and chatter in the forums and I am honestly confident Google is testing and about to issue a significant update.

I emailed Google for verification or more info and Google has not responded. Google normally replies to us within 24-hours with a confirmation or rejection of an update. The absence of communication makes me doubt Google is testing something and is not prepared to comment.


The previous time we had a Penguin update was on May 26th, Penguin 1.1, over three months ago. We know the next Penguin update might feeling shaking and we have to expect Google has been at work for something pretty significant on the Penguin side – as it has been over three months.

For a second time, Google has not verified any of this. It might be pure rumor or normal Google ranking shifts but usually, based on the level of webmaster gossip I see, it does look like a Google update is being tested and perhaps rolled out.

A Google representative responded but did not approve or deny the update. So there is not far new I can add to this post after talking with Google.

Hot chatters all around 2012 about SEO Content

It’s vital to keep in mind that if search engine traffic is your only objective, your results will possibly undergo. In order to satisfy both the search engines (who will return you with tall rankings over time) and prospective customers and visitors, you need to provide value and look beyond search engine optimized contents. And for that you will need to know how an optimized content should look like.

Categories of SEO Content, Suggested by experts recently

SEO content can contain any of the following:

Merchandise Pages – These are the coins and pennies of any retail business site. A decent product page can work as both SEO content and or a Pay Per Click landing page.


Blog Posts – A blog is one of the coolest ways to create a steady flow of SEO content. In broad, blog posts are more attractive and more expected to attract links than pages.

Articles – Consider news article, conference, or story pieces. This is the leading kind of content you’ll find on most news or magazine sites.

Guides –You can publish a full guide on your site, or you can post an excerpt, calling for visitors to fill out a process form to read the full guide. This can be a decent way to produce leads, but keep in mind that pushing up a registering process wall will likely decrease the quantity of SEO traffic you can initiate to that guide.

Videos – In wide-ranges, there are less videos on the network than pages of text. Therefore, it can be easier to rank on the leading page for a competitive keyword by generating a video as an alternative of an article. Dependent on what type of site or industry you run, videos can be a boundless way to draw and grasp an audience.

Slideshows – A slideshow is a way to show a series of linked images. Occasionally, pictures are more vital than text – say you’re trying to display what all the actors wore to the Oscars. Here over, SEO of your image file tags and so on is imperative because there is a smaller amount of data for the search engines to identify.

If you’ve been creating content in a hit-or-miss manner, expecting and begging that some of it sooner or later ranks, it’s time to fasten down and pledge to a more precise SEO content tactics for the web. These are just a number of the simple types of SEO content, but don’t let this list bound you – the opportunities are practically boundless.