Monthly Archives - April 2012

Peeping Into the World of SEO Rank: With Amit Singhal

Past this week, Google Search Quality Head Amit Singhal gave the initial keynote at SMX London. Even though Matt Cutts has always been the public face of all measures of Google’s unpaid search, his realm is mainly web spam. Singhal has been speaking in public more often (particularly when Panda launched) and supervises search quality. Or, as he designated in his talk, when he came to Google in 2000, he took a look at Sergey Brin’s code and completely rewrote Google’s algorithms for SEO rank.

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Singhal spoke about the evolution of Google’s unpaid search algorithms. In 2003, they operated on stemming and synonyms. This destined that those looking for [watch buffy the vampire slayer] [watching buffy the vampire slayer] & [view buffy the vampire slayer] would probably all see the same results. At 2007, came universal search, which was a big leap forward in accepting searcher intent. (Searchers entering [i have a dream] not just are looking for Martin Luther King Jr.’s speech, but would like to watch a video of it.)

In the end, he said, site owners should take a hard look at what value their sites are delivering. What is the added value the visitor gets from that site outside just a skeleton answer? Finally, it’s those sites that offer that something extra that Google wants to put up on the first page of search results.

SEO Analytic of Penguin Update: Could You Go to court For Linking To Others?

A lot of webmasters have been desperately trying to repair poor SEO work done to a site cheers to the recent Penguin update pursuing web-spam and the bad link warnings sent from Google. The only present way to discredit a link is to have it removed as opposite no-follow functionality for webmasters just doesn’t exist. One recent case of a link removal request was mainly concerning as it demanded that the webmaster was partaking in unlawful action against the company.

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Linking Legality

In the United States, several courts have found that merely linking to somebody else’s public website is not illegal on condition that the link is not to illegal or trespassing content. It must be known that actual theft of content by copying or linking to framed content from others has been protected as well as linking to illegal or counterfeit content.

Additionally, those operating message boards, and letting user comments or hosting user generated content have even more safety under section 230 of the Communications Decency Act.

In summary to this SEO Analytic , linking to others (legitimate, non-infringing) content is perfectly legal. With that said have you gotten an uptick in link removal requests?

SEO 101: Google’s Web spam Algorithm “The Penguin Update”

Move above Panda, there’s a fresh Google update in town: Penguin. That’s the endorsed name Google has given to the web spam algorithm that it published recently.

What’s An Update?

For those unacquainted with Google updates, I’d suggest reading Why Google Panda Is More like a Site Rank Factor than Algorithm Update from last year. It clarifies how Google has a selection of algorithms used to rank pages.

Google sometimes changes these algorithms. When this occurs, that’s known as an “update,” which in turn has an effect on the search results we get. From time to time the updates have a large impact; sometimes they’re barely noticed.

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Say Hi To Penguin

Ever since Panda, Google’s been avoiding titles. The new algorithm in January planned to penalize pages with too many advertisements above the fold was known as the “page layout algorithm.” When Penguin moved out earlier this week, it was titled the “webspam algorithm update.”

Without a label for the new webspam algorithm, Search Engine Land was asking people for their own concepts at Google+ and Facebook, with the last vote making “Titanic” the leading candidate. A last check with Google got it to issue its own official title of “Penguin.” For more updates on this news tune into our SEO 101 next week.

Website SEO Presentation 2012: Google Webmaster Tool

Google Webmaster Tools is a set of utilities for webmasters. Up till now, what you don’t know right away is that this is a very convenient set of tools that lets you to connect with Google and adjust many features of how Google scans through your site. Like list the external and internal links to your site, fine-tune the crawl rate at which Google bot indexes your site, check click through rate for every keyword, get your site’s statistics, and a lot more.

As soon as you have made sure of your rights and have Google code in place on your site, you can now start to enjoy the benefits of Google Webmaster Tools. Once you log into your Google Webmaster Tools account, the main thing you get is the Dashboard:

As of there you can enter all the key. Clicking on whichever of these will open the separate section. These are some primary contents of Webmaster Tool dashboard:

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Queries

The Search Queries part displays the keywords that ran users to your site. This long piece of list shows which keywords users sought for when they approached to your site.

Links

The second in easy reach section of Google Webmaster Tools is the Links to Your Site segment. Here you can get where your backlinks originate from, along with the pages they are linking to.

Keywords

As well as to the Search Queries segment that also deals with keywords, the Keywords section also displays keywords. Change is, here you can also see the keywords google prefers in your site along with the ones the users searched for. The Keywords section also lets to see the theme of your site.

Crawl Errors

Crawl Errors segment shows the errors Google bot bumped into on your site. You can also get some other crawl stats that are worthwhile to know.

Sitemaps

And the final part you can use from the Dashboard is the Sitemaps section. At this point in time you get the sitemaps of your site Google has set up and the total of URLs in them. If the sitemap association by Google is different from what you estimated it to be, you can submit a different sitemap for Google to use.

 

Google Webmaster Tools is a really cherished implement for website SEO. It gives you at a glimpse of data about all vital SEO aspects of a site. Such as links, keywords crawl errors etc. If you don’t practice it already, take the time and become familiar with it.