Monthly Archives - March 2012

Did Penguin Turn Google’s Search Ranking Better Or Worse?

Google’s newest search algorithm change designed to fight spam and develop its search ranking went live a few days ago. A lot of people are seeing its effect already. Superior or inferior? It’s simple to find some samples of things being bad; it’s hard to say in general if there’s been a net enhancement or not.

Let me start with some cautions. If you hangout in some forums, you’ll find a lot of people shouting. People tend to shout after any update that things have gotten worse since they’ve lost rankings. Few scream about how stuffs have improved, much less offer examples. Briefly, depending on just on forums can give you a twisted view.

5

That doesn’t say you disregard what you might discover in forums, though. A small number know the quality of any search engine’s search results in addition to SEOs. They might not be happy if something outranks them, but good ones know if somewhat better or worse has moved up. The same is true even for some of the “good” black hat persons out there. They might purposely violate Google’s guidelines, but that doesn’t say they don’t know search quality.

I consider the most important thing for those who are anxious about the latest changes to remember is this. Forget the positions. Go into your traffic. Give it a day or two or three. Is your total traffic from Google Search much improved than it was before yesterday? You’ve perhaps gained. No change? The update had no effect on you. A plain drop? If so then yes, you got pushed down.

Interview With Matt McGee: Challenges for SEO Services

With all of the moving parts related with developing and applying a solid marketing plan now, marketers are tied with enlightening and handling an aggressive, multi-headed opponent.

Feeling lost and hopeless while doing SEO Services? Not to worry. We have asked Matt McGee, Author of Small Business Search Blog about some common difficulties of SEO Marketing Here are some common difficulties marketers face in their pursuit of business success in online and SEO marketing sectors.

54547454

  1. What are some good practices in advertising?

From the reports of programmatic advertising company Infectious Media, 54% of digital marketing goes unseen. To fight this dangerous issue, buy advertising from corporations that guarantee your ads will be seen. By arranging visibility, you can easily lift the efficiency of your campaign.

  1. What do you think of Google’s current algorithm?

The ultimate way to make Google’s new SEO algorithm work for your business is to prioritize a quick to respond web design with a mobile-friendly site. That will push your site up to the highest of the search results for all users. And that will be anyway of what device they are using. Always exercise white hat SEO strategies focused on unique, appropriate and in-depth content to keep your viewers pleased and coming back for more.

  1. Is consumer directing essential?

Directing is absolutely essential for gathering a crowd and creating sales. But, if performed inaccurately, your content won’t tie up with the interests or requirements of your audience. And there will be a disconnection among your product and your approaching customers.

  1. How should one prioritize email marketing?

Rising your email list growth should be your highest priority. There are numerous strategies you can use to quickly enlarge your email list. If you temper your readers’ interest with exclusive articles and blog posts, they will be keen to sign up for your newsletter.

  1. How important is video and visual skills?

When we think of vendors, we lean towards to imagine people who are great at writing and announcement. And who also have an ability for networking and tactics-building. But the fact is, visual feeding is not just a trend. And marketers need to advance the skills required to prosper in this new world of info graphics and videos.

 

Always keep track of how other brands are using high-quality images and videos on their websites and social media. And include lessons learned into your marketing materials. After all, “Someone who uses his skills and imagination properly is bound to be succeeded” – just like Henry Ford said.

 

 

Local SEO Services Survey 2012

The goal of this survey is to gain greater knowing of the health & nature of the local SEO Industry. With the help of this survey we are out to find what life is like ‘on the ground’ for those in the local SEO ranking and to share those findings publicly help to develop the knowledge and insight within our industry.

The survey was piloted in Q4, 2010 and the full set of results first published in April 2011. This is the first year this survey was directed and we are going to recap the survey in 2013.

The survey contains several questions which shelter a broad range of topics –

  • Turnover & growth
  • Services & evaluating
  • Tasks & difficulties
  1. Client takings: 31% of SEOs turned over not more than $30,000 in the last 12 months
  • Client turnover volumes show a discrepancy significantly between the different types of SEOs.
  • 31% of SEOs turned-over not more than $30,000 last year with this figure going up to 51% among Freelance SEOs.
  • As you would have thought, it was National Agencies which ask for the highest turnover with 33% earnings in excess of $500,000. However, just 4% of Local Agencies were in this earnings bracket.6556563
  1. Clients: Local SEOs pick up more clients this year than past year
  • The survey bring into being that business is on the up for SEOs with the quantity of clients being handled per SEO is growing across the board year on year.
  • 50% of SEOs title to have in the middle of 2-10 clients – up 14% year on year
  • The amount of SEO services with more than 20 clients has grown 10% in the last 12 months
  1. On the rise Competition: 31% of respondents are first-hand to SEO in the last 12 months
  • One of the most fascinating and controversial conclusions from the research is the number of SEOs who are new to the SEO business.
  • 31% of respondents were not working SEOs (with active customers) 12 months ago.
  1. Fresh Business: 46% of local SEOs claim that they do not actively search for new clients
  • It seems that new business is easy to come by for local SEOs.
  • 46% of local SEOs claim that they do not actively try to find new clients.
  • For those SEOs who do actively take part in lead generation (inbound or outbound) the results are very favorable.
  • Above 50% of all SEOs claim to have a 70-100% success amount in converting leads to customers.

It won’t come as a wonder to most of us that they responsibilities which SEOs like the least are the time intense, fiddly and often unfulfilling tasks of link building, directory submissions and content writing. These tasks are of course vital in effect SEO (directory submissions perhaps not so much these days) but they need a certain type of personality to excel at them. Patience & procedure are 2 significant characteristics of link builders which not everybody has enough of!

SEO Wiki: Panda Update 3.5 Is Now Live

Google issued a new update to its Panda algorithm that aims for low-quality content. But who won and who lost? Searchmetrics has published a study of that which we are now inscribing in our SEO wiki.

Our story here described the winners/losers list, as Searchmetrics did, presenting who was estimated to have expanded and lost in the new Penguin Update that was published this week by Google. Penguin aims for not low-quality content but spams also.

658965

The Winners

Amongst the winners are large brands and news sites. Spotify, The New York Observer, music site NME, Men’s Health, Poynter, Stack Overflow, The Verge and Marvel are just a few of the easily noticeable names that jumped out at me.

The Losers

Who was hit the toughest?

Searchmetrics, going over the list, précised the losers as mostly this way:

  1. Sites using databanks to aggregate information
  2. Press entities and aggregators
  3. Heavily templated sites

The first Searchmetrics post has since been restructured to show what it considers now as the Penguin Update winners and losers.

 

Nobody knew that there had been a Panda Update that also occurred, one that actually it was likely responsible for most of the ups and downs on the lists. This was established by the chief of Google’s web spam team, Matt Cutts.