The SEO specialists and clients both need to know that SEO takes continuous effort and time. It could take months to move forward in the ratings, or to build lots of links. Moreover, if you stop optimizing for a period, most likely you will experience a significant drop in ratings. So you need lots of inspiration and tolerance not to give up when things are not going your way. But SEO has some drawbacks as well as its advantages.
Fast changes in rankings
But even if you someway manage to get to the top, protecting the position needs continuous efforts. Well, many other companies are like that, so this is barely a reason to complain for them. Except when an angry client starts shouting at you.
Black hat SEO
Black hat SEO is perhaps one of the biggest concerns for SEO services. Scam and unfair competition are present in any business. It is right that search engines penalize black hat SEO exercising. But still black hat SEO is a big concern for the industry.
But besides these hard parts, SEO career has tremendous good sides also. And many people are now successful SEO specialists. So just like Jerold Smith said, “Challenge is a trigger”, remember that these are only obstacles in your way to being a successful SEO professional.