Monthly Archives - August 2011

Meta Tags and SEO Analysis

The Meta description tag, one of the eldest supported HTML rudiments, lets you to suggest how you’d like your pages to be defined in search listings. If the HTML heading is the same to a book title, the Meta description is like the publicity on the back unfolding the book.

SEO Analysis experts will debate that the Meta description tag isn’t a “ranking factor” and that it doesn’t in reality help your pages rank higher. Reasonably, it’s a presentation factor, something that shows how you look if you appear in the top results in arrears to other factors.

Theoretically, that’s accurate. And it’s one of the causes we decided to name these success factors as a substitute of ranking factors.

Local SEO

A Meta description that covers the keywords searched for may grab the user’s eye. A well-crafted Meta description may perhaps help ‘sell’ that result to the user. Both can outcome in extra clicks to your site. For itself, it seems logical for the Meta description tag to be totaled as a success factor.

Be advised, having a Meta description tag doesn’t assure that your description will in reality get used. Search engines may make different descriptions founded on what they believe is most applicable for a specific query. But having one rises the chances that what you wish will appear.

 

Search Engine Optimization VS. Marketing

One of the hottest topics in 2011 is now SEO vs. SEM. In some circumstances they are even used as synonyms. But it is not accurate because they are very unlike. Sometimes SEO is included as a subsection of the wide-ranging SEM umbrella, which is also in some way confusing.

Competitive keywords are too tough to overcome organically. For competitive keywords, PPC is much low-cost than organic. Obviously, if you start with Adwords and $3 clicks, the costs will be massive. But if you go for competitive keywords on some of the Adwords options first, the results will be better. Most likely you will attain better results for a little of the money you would use on Adwords.

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SEM is also useful when you need tons of traffic in a small period of time. Free SEO takes loads time to see some changes. If you are under time restrictions ‐ i.e. you want traffic on some event, you will barely want to wait. For example, if you sell Christmas things and your keywords are too competitive. So, in November and December you might want to drive enormous traffic with PPC. But, if you want to twitch Search Engine Optimization at that time, it’s just in time for the next year’s Christmas! Mostly in this case, PPC is your only way.

SEM is used for better publicity also. Paid listings for a given keyword are showed upstairs of organic ones. Thus you are getting more coverage. But you also must take in mind that common users are more expected to click on organic results than on paid listings. Because they think organic listings are more dependable.

Paid SEM is also a great foundation of keyword concepts for free SEO. After you start a campaign, you will see that some of the competitive keywords don’t convert in reality. You supposed it would do great for you and you would’ve ranked well for those in Google. But it’s quite reasonable that if a keyword is competitive, this doesn’t actually mean it will convert properly for you.

So, the most sensible thing you can do is spend a few dollars on a PPC campaign. And see if this specific keyword converts properly. If it does, then rise your free SEO determinations and your PPC financial plan for it.

 

 

SEO News: Keep Away From The Paws of Google Panda!

Panda was developed to push down sites that are excessively optimized, deliver poor content and/or operate as content farms- explains SEO manager of Covario, Michael Martin. (Covario is a global search advertising agency). A content farm harvests large amounts of content especially to attract traffic from search engines. And also, use those page views to produce easy ad revenues.

SEO News

As an example, suppose a pest control service operating countrywide, which may have made a specific web page for every U.S. states in which it operates. The content on those pages is almost matching except for the different geographical locations. By Panda, Google’s search expertise is able to recognize almost duplicate content like that. It identify that those pages deliver no real value to its users, and then shove that content way down in search result rankings.

At end, identical content is part of what a business legitimately offers. A large publication company, for example, may publish the similar article on various sites it owns. In those cases, to evade a Google penalty, editors should accurately identify the parent content. They must also make sure proper coding to point back to the main content.

 

Martin S. , SEO News Correspondent

 

SE0 2011 Tips: Guest Posts

In a professional view, SEO includes all the link building and on-page optimization actions. The purpose of SEO is to reach good rankings in organic search. But do you always have to do the optimizations? Not really. Well let me tell you when you should use it.

 

SEO might not involve expenditure of money. But it isn’t the cheapest substitute of page ranking. When you study how much time you devote for on page optimization and for link building, you don’t look at it as free anymore. Time is money, and these free SEO actions have lost you so much time that you now know how luxurious ‘free’ can be. However, there are cases when you just require basic SEO. Guest posts are something like that.

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Mainly, the paybacks from guest posts are two. First, you get free publicity in front of a new-fangled audience. And second, you catch a backlink or two following to your site. If you post on a really widespread blog, you can get considerable amounts of direct traffic to your site.

When you have found some decent blogs you’d like to guest post to, the main step is to write the post. Generally, blogs that agree to take guest posts have their own rules. So make sure you check them earlier you publish the post. When you write the post, don’t overlook to contain the allowed amount of backlinks in the description. Or even better ‐ include them in the post itself.

 

When the article is prepared, don’t submit it right away even if their rules say so. When you publish the article with them, it is almost blocked from submitting somewhere else. Because if you do, you risk having it distributed on two or more sites. And you may face penalty for plagiarized content. This is why it is best if you get an answer that the blogger is interested in your post. Then you submit that post in that blog. After submitting, check the site everyday till the article gets issued. Because bloggers don’t email you every time when the article is live. So if you don’t check on a regular basis, you might slip it.

 

Guest posting is a very powerful strategy. So if you haven’t utilized it so far to promote your blog, consider giving it a go. Ultimately focus on extraordinary quality blogs and only at that time you will see blameless results.

 

 

 

 

 

Competing Against Rivals Website Rank, vs Yours!

When a search engine notices local search intent for a kind of business, it’s usually going to show a brief list of appropriate, optimized local businesses. Actually, Google just newly published a highly competitive Snack Pack or 3-Pack that highlights the three most appropriate local business listings — and not much else. This is one part where local businesses can actually compete with superior brands in local search results.

One more method that businesses can use to compete against bigger companies in local search results is to leverage paid search as well as to SEO. Research has revealed that using paid search marketing along with SEO can boost up your website rank. And within a paid search promotion, it’s useful for local businesses to test and optimize their paid search in contradiction of a large volume of long-tail keywords. This is to help them drive good traffic that converts to their site or landing pages.

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While creating content for your website or blog, focus on making useful, relevant content that uses long-tail and geo-modified keywords and publish it on a frequent basis. Long-tail keywords signify a chance for smaller websites to outrank bigger ones in search. Geo-specific content also does well for small local businesses. Hence, a regular outlay in publishing high quality, optimized content can be a good tactic for helping your business achieve more visibility.

 

Drawing Additional Web Traffic from SlideShare

SlideShare is an open media site. But nothing like Twitter or Facebook, you don’t share simply messages here. Here you catch to share presentations as an alternative. Presentations have been used for moneymaking and private needs for a long time. And they are a very general way to express yourself visually and precisely.

If used perfectly, SlideShare can with confidence do a great job. Here are some advices how to make the most of SlideShare.

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1 Upload Top Quality Presentations

When you produce your presentation, you might want to make it a bit more noticeable and simple. Your presentations also require to be authentic and proper. Exclusively news and statistics need to be honest. Don’t exaggerate or don’t overusing as this will only make negative impressions.

 

2 Choose a Good Title

The full quality of your presentation is very authoritative. But if the title and description are boring, users won’t even want to open the link and see it. This is why you must to inscribe a notable and supportive title. And an exciting description will push the users to click on it in its place of scrolling away.

 

3 Keep Your Topics Short

Hark back to that this is a presentation, not a book. So you don’t have quite space for difficult structures or lengthy explanations. Keep your structure informal to follow and your points trivial. This is the formula for a common presentation.

 

4 Take in the URL of Your Site

SlideShare doesn’t let the user to deliberate self-promotion. But you are indorsed to include the URL to your site. Don’t slip this chance! You can contain the URL at the conclusion of the presentation.

 

5 Choose Long Tail Keywords

SlideShare is a tall ranking site and it is great for long tail keywords above all. Because of this, you must contain more or less long tail keywords in the description.

 

6 Sponsor Your Presentation

No matter how worthy your presentation is, if you don’t advertise it, it might not get a decent web traffic. This is why when you issue the presentation, share the link on Facebook, Twitter and in social bookmarking sites.

 

Summary

SlideShare is an uppermost site where you can get many profits for your site and organization. It’s true that this isn’t a very easy way. Creating quality presentations is a struggle for sure. But as it is free and central, it makes sense to try it (if you didn’t do it so far) to see if your site and business will benefit from it.

 

Starting a SEO Agency: How To Tackle Problems

Some capitalists may look at an online search market conquered by Google and Yahoo and then look somewhere else on the internet for a startup concept. But other capitalists see chance. Spock.com co-founders Jaideep Singh, 40, as well as Jay Bhatti, 35, are taking up search by deliberately not taking on Google. Their Redwood City, California, startup emphases solely on people search and taking a share of what eMarketer guesses is an $11 billion market for search publicity in 2008. “The chance to develop a convincing experience is there if you emphasis on the right verticals and make a differentiated enough involvement from Google,” speaks Bhatti.

The first obstacle a search startup or SEO Agency wants to clear is finding the accurate niche. The over-all search market may be surrounded by some big players, but there’s still area for innovative ideas. “We’re not demanding to build a craze,” states Bhatti. “We’re trying to shape a real technology with a commercial model behind it. This has the prospective to change the way users try to find content on the web.” He facts to search engines Kayak.com (tourism search) and TheFind.com (item for consumption search) as samples of other search businesses discovery success in specific niches.

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In spite of being located close Silicon Valley and its practicality Web 2.0 techies, Bhatti never misplaces sight of Spock.com’s target consumers. “You have to confirm you build it for the accurate audience–and that’s the mass customer audience–and not for the tech mob,” he states. That determination shows in Spock.com’s humble user interface and easily laid out search results. Fresh search entrepreneurs will have to apply a considerable amount of time and struggle on the framework of their search technology, at the same time thinking out the best way to present it to prospective users.

Spock.com has capitalized a lot extra of $7 million in round for funding into engineers, search technology and user interface than it has into advertising. Presently working on round B funding, the corporation hopes to scale the business up and ultimately crack the top five of search engines. “One of the main things that you have to comprehend as an entrepreneur is that everything is possible,” says Bhatti. “Market situations can change very swiftly, as can market frontrunners.” That need for quickness in the search market is an upright sign for small startups in this market.