The Meta description tag, one of the eldest supported HTML rudiments, lets you to suggest how you’d like your pages to be defined in search listings. If the HTML heading is the same to a book title, the Meta description is like the publicity on the back unfolding the book.
SEO Analysis experts will debate that the Meta description tag isn’t a “ranking factor” and that it doesn’t in reality help your pages rank higher. Reasonably, it’s a presentation factor, something that shows how you look if you appear in the top results in arrears to other factors.
Theoretically, that’s accurate. And it’s one of the causes we decided to name these success factors as a substitute of ranking factors.
A Meta description that covers the keywords searched for may grab the user’s eye. A well-crafted Meta description may perhaps help ‘sell’ that result to the user. Both can outcome in extra clicks to your site. For itself, it seems logical for the Meta description tag to be totaled as a success factor.
Be advised, having a Meta description tag doesn’t assure that your description will in reality get used. Search engines may make different descriptions founded on what they believe is most applicable for a specific query. But having one rises the chances that what you wish will appear.