I see it time and time over: The number-one difficulty met by brand-new internet business owners is a shortage of traffic. Perceptibly, if your website isn’t receiving any traffic, you’re not causing any sales. Then what’s worse is that lacking of web traffic, you can’t test the key modules of your sales procedure. And if you even out a large traffic campaign before you’ve tested your site to check it converts maximum visitors into buyers, you risk losing sales and looking unethical to potential business associates and affiliates.
So you’re wedged in a brutal cycle: Before initiating a big traffic campaign, you need to check your sales process. But short of any traffic, testing is hard- if not impossible!
If your site is receiving no traffic at the moment, you can be testing the key features of your sales process tomorrow–and when two weeks from now, you can be starting your traffic campaign in full.
Sound good? Let’s get you started off!
As you may now know, there are an endless number of stuffs you can test on your site to help you rise sales. From design to copy to design, there are unlimited combinations of changes that may develop your visitor-to-sale conversion rate. But what’s “sufficient” when you’re only starting out? What features should you effort on testing before initiating your traffic campaign?
My guidance is to cling to the basics. Center on testing you’re:
- Sales copy, particularly your headline, benefits, assurance and call to action
- Order method, which requires to be simple enough for a rookie web user to place an order
- Opt in offer, so you can decide if you’re successfully catching your visitors’ contact info
- Site navigation, so you can understand how many clicks it need to buy. In an ideal world it should need less than five.
You can also purchase traffic over PPC search engines. Pay per click search engines are a lot similar to auctions–they let you to bid for top-ranking positions in keywords of your choice. For each visitor who searches the keyword(s) you bid on and then clicks over to your site, you pay whatsoever you bid. Prices usually range from five cents to a few dollars per click over for popular keywords.
So these are the dire aspects of your sales procedure that need to be tested before you start driving traffic. Afterward, once you’ve made sales and have some stable traffic, you can take off to testing other parts of your site.