Monthly Archives - June 2011

How to Draw Web Traffic to Your Site

 

I see it time and time over: The number-one difficulty met by brand-new internet business owners is a shortage of traffic. Perceptibly, if your website isn’t receiving any traffic, you’re not causing any sales. Then what’s worse is that lacking of web traffic, you can’t test the key modules of your sales procedure. And if you even out a large traffic campaign before you’ve tested your site to check it converts maximum visitors into buyers, you risk losing sales and looking unethical to potential business associates and affiliates.

So you’re wedged in a brutal cycle: Before initiating a big traffic campaign, you need to check your sales process. But short of any traffic, testing is hard- if not impossible!

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If your site is receiving no traffic at the moment, you can be testing the key features of your sales process tomorrow–and when two weeks from now, you can be starting your traffic campaign in full.

Sound good? Let’s get you started off!

As you may now know, there are an endless number of stuffs you can test on your site to help you rise sales. From design to copy to design, there are unlimited combinations of changes that may develop your visitor-to-sale conversion rate. But what’s “sufficient” when you’re only starting out? What features should you effort on testing before initiating your traffic campaign?

My guidance is to cling to the basics. Center on testing you’re:

 

  1. Sales copy, particularly your headline, benefits, assurance and call to action
  2. Order method, which requires to be simple enough for a rookie web user to place an order
  3. Opt in offer, so you can decide if you’re successfully catching your visitors’ contact info
  4. Site navigation, so you can understand how many clicks it need to buy. In an ideal world it should need less than five.

 

You can also purchase traffic over PPC search engines. Pay per click search engines are a lot similar to auctions–they let you to bid for top-ranking positions in keywords of your choice. For each visitor who searches the keyword(s) you bid on and then clicks over to your site, you pay whatsoever you bid. Prices usually range from five cents to a few dollars per click over for popular keywords.

So these are the dire aspects of your sales procedure that need to be tested before you start driving traffic. Afterward, once you’ve made sales and have some stable traffic, you can take off to testing other parts of your site.

 

 

 

Social Media and Content Marketing is Great For Search Rank: Study Says

Social media marketing and content marketing both can be utilized for a set of purposes. But social media marketing normally tends to focus on two key goals. Firstly, it is used for brand recognition. Which includes creating activity and discussion around the product. Secondly, it is used for customer preservation or satisfaction. Brands can use social channels as a public forum for direct communication with customers. And this often about problems or questions that customers have.

SEO Ranking

In comparison, content marketing’s web based center of gravity allows it to focus more on demand. Quality content improves search rank and brings more customers to a business’s site. And brands can grow a relationship with the customers and develop them towards lead conversion or buying.

The internet has unlocked a ground-breaking ability for every brand to connect directly with its customers. And that is being possible without the need for a traditional media industry connection. Social media marketing is the most likely first step in this process. Access to users is direct and users spend lots of time on social networks. That’s why content gets arranged into shorter portions, which makes the publishing process relatively easy. As example, direct access lets you categorize customers. So you won’t have to send a baby diaper article to a teenager. And you can directly target your audience.

 

10 SEO Search Engines You Don’t Know About: Part 2

 

 

Now, let’s continue to our topic from our last week post. If you have missed it you can go back and check at 10 SEO Search Engines You Don’t Know About: Part 1. If you already read it, then here are the rest of the search engines:

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IT.com: Fairly than proposing a plain vanilla directory or just one straightforward search bar, IT offers several tech focused search options. This contains product and service groups (enterprise networking, open source, product expansion) or industry solutions (government, SMB, economic markets). The interface receipts non-tech folks hooked on consideration also; each search choice has a roll-over with a justification of the terminology. In the key search bar, you can select to search for news, businesses, white papers or webcasts.

Zibb: Reed Business is one of the foremost vertical producers with more than 200 business titles. Zibb.com is the business’s new online project, a vertical search service for industry that offers not only websites and blogs in the results, but as well as Reed Business content. This site has a robust UK determined to its info, but it’s one to keep an eye on because of its sturdy news element along with the usual search results and directory listings.

VerticalSearch: VerticalSearch becomes super meta by way of a vertical search engine for vertical sites. The homepage provides pre-determined groups, but you also can select your own keywords. Results pages provide feeds of headlines and research papers, and you can select to pull an RSS feed from any search that you pick.

SearchFinance.com: This site posters itself as the “search engine for financial executives,” making it simply a portal for corporate finance.

Yahoo! Local: Yahoo! Local has broken out of the restaurants and clubs city guide mold to provide a number of business categories similar to health and beauty, automotive, and real estate.

Melissa Data: It can seek out basic demographic and market data, maps and mailing info, statistics or specific figures like SIC codes. There’s an everyday limit to your number of searches, so except you subscribe, you’ll have to control your information hunger.

 

Though search is front and central, there are a lot of browsing options: blogs, podcasts, occasions, webcasts, magazines and weather. Directory equals come up first, but you can also scroll over the results sources for more info on a specific company and pick to remove any “commercial” sources from your results. So check if you are getting your directed results from these numerous search engines.

 

 

 

 

Looking for Keyword Research Tool?

Twitter Search can be used to inform you of events trendy nearby that you can influence for your entrepreneurial efforts, for example meetups or tweetups that occur within a 20 mile radius—often.

This is the greatest way to find out about get-togethers that you might not know about or else.

You can use AdGooRoo’s free business intellect search tool to discover top keywords and top advertisers. Using AdGooRoo as keyword research tool and promoters for your keywords produced to additional keywords to feed into Twitter Search. And TweetScan too of a list of competitors that can be planned to improve your business contributions.

Keyword Research

Also, try practicing Microsoft’s AdLabs Commercial Intent tool to check out the practicality that your concept is understood as having commercial value based on the words your using to define your idea–if not, alter your words. Let’s say, “Ultra-Thin Pads” is measured to have a 68 percent commercial value whereas “Comfy Shoes” is measured by the tool to have a 96 percent commercial value. Discovering the right way to define what you’re looking for will support you find it quicker and cheaper, and help you monetize your offerings once your products or services are prepared.

 

And last but not least, use Yahoo! Buzz to progress your marketing copy once you settle down on keywords to use to define what your business offers. Using Yahoo! Buzz will benefit you see how others are at present portraying the same stuffs you want to improve or sell.

 

10 SEO Search Engines You Don’t Know About: Part 1

We’ve got some great news for you, get ready for it. There are search choices outside Google–and we’re not chatting about Yahoo! and MSN. Vertical search is getting bigger, and whether you’re looking for business products, services or info, or a new place to advertise, vertical search sites can profit your company. Market Research Company Outsell forecasts that the vertical search market will grasp $1 billion within a few months. While Google gets about 65% of search traffic today, it doesn’t mean it’s continuously the finest place for your search.

Now are 10 vertical search engines we’ve known as beneficial to any business owner. Be sure to study your own industry, though, for more precise verticals that can improve your searches or boost your advertising ROI for business consumers.

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TopTenWholesale: One of the major hassles for new venders is finding wholesale products to sell. Prescott targets to place all those merchandise sellers in one place so that when you search for shoes, you get wholesale results, not retail products. The site also delivers news, a blog, directory listings, forums and classifieds, satisfying Prescott’s goal to make not just a wholesale search site, but a wholesale gateway.

ThomasNet: Thomas Register has been a front-runner in the business information arena for more than 100 years, and ThomasNet is the place to attend if you’re in the market for trade and manufacturing goods and services. This strong site lets you to search by product/service, business name, brand name, industrial sites or CAD models. You can custom your search by U.S. state or Canadian area. Browse by class, download 2D and 3D CAD models of machinery parts, and also download a search plug-in for your Firefox browser.

FindLaw: Both FindLaw and Lawyers serve the similar SEO Search functions: They let users to search for lawyers by location and field. But FindLaw has an easy to use interface, making its extra info faster to find, for instance the free form samples, free full-text books and legal dictionary. Both have general search options, message boards and blogs, but once more FindLaw wins us over with its small business segment.

USA.gov: This all in all U.S.-government portal/search engine has a tab especially for businesses and nonprofits, and you can look around by topic. By a long way, the most supportive area in the business tab is Get It Done Online, a part with links to business supplies that you can deal with online.

 

Continue Reading the editorial in 10 SEO Search Engines You Don’t Know About: Part 2

 

 

 

On-Page SEO And Success Factors: A Chat With Tally Simons

Recently, our staff correspondent asked SEO blogger Tally S. about On-Page SEO and the factors. We are today publishing a transcription from what Tally said.

 

There are 3 most important groups covered by the success factors of SEO, according to Tally:

  1. On-Page success Factors
  2. Off-Page success Factors
  3. Violations

Inside each group are subcategories. These subcategories may contain one or more separate SEO factors with a specific weight or importance.

On-Page SEO

On-Page Success

On-Page search ranking factors are those that are nearly or completely within the publisher’s individual control. What sort of content do you issue? Are you offering important HTML signs that help search engines (or users) to determine relevancy? How does your site construction benefit or hamper search engines? Always go through these out when planning for a SEO approach.

He added that, search engines require human to perform SEO as it can help improve their search results. Search engines offer help in the form of recommendations, blog posts or video clips to encourage specific SEO techniques.

Tally also said that, applying Black Hat SEO strategies and approaches can get your site banned from search engines, not including you from the number one traffic transfer source on the Internet. It’s essential to have a proper knowledge of Black Hat SEO and its outcomes.

 

Power of SEO Content in Audience Engagement

Is your website an authority? Is it an extensively known leader in its field, area, business or in any other way? That’s the objective.

Nobody knows precisely how search engines analyze authority and, in reality, there are perhaps several “authority” signals. The kind of links your site gets (lots of worthy or ‘neighborhood’ links?) or social references from trustworthy accounts? and engagement metrics (long clicks?) These all may play a part in site authority. Certainly, negative emotion and reviews may injure site authority.

There’s slight doubt that search engines try to measure authority. One only desires to look over the questions Google told editors to ask themselves in building high-quality sites that should be protected to “Panda” updates. The words faith, authority and proficiency are all regularly mentioned.

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Engagement

An excellent site would produce meaningful communications with users. Search engines may attempt to measure this communication or engagement in a variety SEO content (s) types.

Social signals such as comments, shares and “likes” signify another method that engagement might be measured.

Google Authorship in 2014, the search engine yet tries to measure authorship for use with Author Rank in other ways.

 

 

The Top 6 SEO Blogging Tips: Part 2

You haven’t checked out our first article, find it here. Here we continue the rest of The Top 6 SEO Blogging Tips:

 

  1. Organize RSS feeds.

RSS is an effortlessly tracked and managed XML-based file structure that lets supported web systems to read the data. Get an account at Technorati and update them with your site feeds. This is known to you and me as pinging. You can similarly use FeedBurner.com and OnlyWire to help distribute content. Also, PingOMatic and Pingoat to notify systems that you’ve issued a new post.

  1. Sponsor your blog.

If you’re full of life in the online community then try to tag everywhere. And try to get a listing on Digg, along with del.icio.us, Reddit & MySpace. Educational content, for example “how to” articles, are likely to be very popular.

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  1. Leverage podcasts and videos.

Podcasts are an easy way to offer more detail and personalization around your business or service. The MP3 format can simply be streamed for listening on the web and by going to your blog.

  1. Optimize your WordPress blog.

A blog must be optimized for users, search engines and revenue, respectively. A pro looking blog is essential.

As I cited earlier, WordPress has a total of numerous powerful plugins to consider. Here are a few to start with:

  1. Google Analytics- follows everything on all pages
  2. Chicklets- an arrangement of social media tags for your users, as well as RSS reader icons
  3. AdSense Deluxe- for putting ads on your site
  4. Google Sitemap Maker for WordPress- generates a sitemap for your website
  5. Akismet spam filtering- screens junk links from blog comments; needs WordPress API key

Additional plugins are offered at the WordPress plugin directory.

After you’re good to go, follow the rudimentary rules for enduring success:

 

  • Do not practice Black Hat SEO- wrong techniques- to stuff keywords and replicate content in your blogs.
  • Offer value over quality content. If you’re selling a little, don’t be aggressive. Try to deliver educational and positive comments on products, services and competitors.
  • Practice the chicklets you see on many blogs, counting a big button for your RSS feed, so visitors and search engines can simply get to your data.

Ultimately, Place considered AdSense components to make money for yourself, while still offering value. Don’t feel bad; big corporations do it, counting news outlets like CNN. Also match the text and color with the design of your site. And now just keep up the good work to sustain your popularity.