By this time you’ve perhaps heard about Google+, the latest social networking trend and most recent work by Google to take on Facebook, as well as Twitter. However, did you know that it could shake how your company’s website gets searched on Google’s search engine?
As well to building a social networking center, Google’s goal with it’s [+1] button – the similar of Facebook’s “Like” button — is to define the social value of websites. Or, in other words, they want customers to add personalized references to Web content and company sites. At this time, it in reality looks like Google may succeed.
G+ chains many popular features of Facebook & Twitter into a central social hub. There’s a group video chat option known as “Hangouts,” and a user defined up-to-date news feed (alike Twitter’s hashtag) known as “Sparks.” But perhaps the most exclusive feature – and SEO relevant – is “Google Circles,” which provides users the facility to share content with listed groups, or “circles” of people. As users construct these circles, they’ll be able to see which sites that followers of their circles have +1’d in Google’s search engine results pages, known as SERPs.
In place of search engines progress to make searching more social, the highest value added of “Likes” and “tweets” displaying in SERPs is the idea of somewhat I like to call, “trusted recommendations.” If somebody searches for a product or service, there’s a good probability that customer reviews and references will play some role in their decision making practice. At what time looking at these reviews, users trust the ideas of strangers. They think that these reviews are authentic, but there’s always a hint of lingering mistrust.
Now suppose the same user is searching for the similar product or service, but in its place of having to depend on the opinions of strangers, they see +1’s from friends, co-workers or family members. Just like in real life, the recommendations of people in their “circles” effect the decisions they make. That’s the prospective Google+ embraces.
How you optimize for recommendations?
Google has created upon some of the best features of current social media sites in an effort to make search less about algorithms and more about real people. Google+ & the +1 button are allowing users to inspire other peoples’ online actions.
This isn’t SEO in a theoretical sense, optimizing for these trusted recommendations is a completely new strategy overall. Now above all, marketers should focus on delivering the best customer experience possible, and inspire +1 recommendations everywhere they can.