Monthly Archives - April 2011

How Will Google+ Affect SEO?

By this time you’ve perhaps heard about Google+, the latest social networking trend and most recent work by Google to take on Facebook, as well as Twitter. However, did you know that it could shake how your company’s website gets searched on Google’s search engine?

As well to building a social networking center, Google’s goal with it’s [+1] button – the similar of Facebook’s “Like” button — is to define the social value of websites. Or, in other words, they want customers to add personalized references to Web content and company sites. At this time, it in reality looks like Google may succeed.

G+ chains many popular features of Facebook & Twitter into a central social hub. There’s a group video chat option known as “Hangouts,” and a user defined up-to-date news feed (alike Twitter’s hashtag) known as “Sparks.” But perhaps the most exclusive feature – and SEO relevant – is “Google Circles,” which provides users the facility to share content with listed groups, or “circles” of people. As users construct these circles, they’ll be able to see which sites that followers of their circles have +1’d in Google’s search engine results pages, known as SERPs.

In place of search engines progress to make searching more social, the highest value added of “Likes” and “tweets” displaying in SERPs is the idea of somewhat I like to call, “trusted recommendations.” If somebody searches for a product or service, there’s a good probability that customer reviews and references will play some role in their decision making practice. At what time looking at these reviews, users trust the ideas of strangers. They think that these reviews are authentic, but there’s always a hint of lingering mistrust.

Now suppose the same user is searching for the similar product or service, but in its place of having to depend on the opinions of strangers, they see +1’s from friends, co-workers or family members. Just like in real life, the recommendations of people in their “circles” effect the decisions they make. That’s the prospective Google+ embraces.

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How you optimize for recommendations?

Google has created upon some of the best features of current social media sites in an effort to make search less about algorithms and more about real people. Google+ & the +1 button are allowing users to inspire other peoples’ online actions.

This isn’t SEO in a theoretical sense, optimizing for these trusted recommendations is a completely new strategy overall. Now above all, marketers should focus on delivering the best customer experience possible, and inspire +1 recommendations everywhere they can.

 

 

Search Engine Optimization for Dummies: Duplicate Contents

 

In today’s search engine optimization for dummies, we will discuss about duplicate contents plagiarism. From time to time that big book, the search index, gets disorganized. Overturning through it, a search engine might find page after page after page of what looks like almost the same content, making it harder for it to figure out which of those many pages it should return for a given search. This is not good.

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It becomes even worse if people are aggressively linking to different types of the same page. Those links, an indicator of confidence and authority, are all of a sudden split between those versions. The result is a one-sided (and lower) insight of the true value users have gave that page. That’s why canonicalization is so essential.

As an assumption, each site is provided a crawl budget, an estimated amount of time or pages a search engine will crawl to each day, based on the virtual trust and authority of a site. Bigger sites may try to find how to improve their crawl efficiency to make sure that the proper pages are being crawled more often. The usage of robots.txt, internal link arrangements & precisely telling search engines not to crawl pages with certain URL parameters can all develop crawl efficiency.

 

 

 

 

 

Why You Should SEO Your Social Media Appearance in 2011

When it approaches to landing a top spot in search engine rankings, the world’s foremost 200 consumer brands can’t be beat. But inside the search pages on social media websites, a report this week displays that the main brands often barely list.

Almost 100 percent of top 200 Fortune 500 products are either at bat or in the batter’s box when it comes to search listing, according to a fresh report from BrightEdge, a San Mateo, Calif., software developming firm. Nevertheless, 70% of these brands didn’t have Facebook or Twitter pages in the top 20 search result, states BrightEdge at their April report, 2011.

Brands frequently pour vast capitals into social media, but they’re not building the most of it, says Jim Yu, president of BrightEdge. “Brands may perhaps misplace important customer connection points if consumers can’t simply discover their social media pages in search.”

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Observing the results of the big brands, you may be wondering what you can do — at the moment — to give a boost to your brand’s social media presence? For beginners, link to your Facebook page from your company website. On the other hand, link to your site from your Facebook page to rise the search rank for your Facebook page. Your page’s manager can sort out this from the website field, reachable via the “Edit Page” button at the upper right of your Facebook Page.

In addition, as a way of mostly used white SEO tactic, keep your Facebook page updated with fresh and relevant new contents. Even though the BrightEdge report found that there is no connection in the middle of the number of “friends” or “followers”.

And since Google and Bing now consist of “social” signals in their search algorithms, it’s more essential than ever that your content be good. How else do you give details about Nike’s Facebook ranking? The sports shoemaker has above 4 million Facebook fans, however its Facebook page miss the mark to score in the top 25 search rankings for “Nike.” But why? It might be since its Facebook page has merely been updated 14 times from the time when the first of the year.

So, without a doubt, no matter how attractive your Facebook page might be, if a customer can’t see your brand page in the top 10 search results, that link might as good as invisible.

 

Website Content And Keyword Stuffing

Answering to a tide of complaints about poor search results, Google issued out its “Panda” update in February 2011. Panda aims what is labelled as shallow or poor content, or content that is lacking in material.

This domain-level penalty marks sites with a major amount of so-so content and basically treats it similar to obvious spam techniques.

Today it’s no longer a demand of whether the content is just relevant but whether it is valued to the user.

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Keyword stuffing in website content is one of the first-born spam tactics on the books, up till now being used, and the search engines yet don’t like it. Search engines advice to use words you want to be originated for on your pages. Yes, I’ll give them those words again and again! How about 50 times in a single page? Does that work for you, Google?

In reality, no, it doesn’t. But “keyword stuffing” might get you punished.

How frequently is too often? There’s no precise answer here, but you’d actually have to go to excesses to cause this penalty to kick in. It’s most probable to happen to non-SEOs who just don’t recognize better and might choose to paste a word many times in a row, naturally at the bottom of a web page.

 

SEO Tips: Five to Follow on Twitter

At first look, Twitter doesn’t seem to hold much worth. Who one earth cares about some celebrity’s haircuts! Actually, we both saw it as an unwanted and quit using it two or three times till we truly understood the structural structure of info within this media. Learning how to browse through tweets, prearranged using hashtags, will bring simplicity and meaning to twitter. And will get you past the mosh pit of random thoughts and boring chitchat.

From written content with frequently searched-for phrases to cross linking to other pages, a great deal can go into enhancing a business’s website for supreme visibility. A person who’s acquainted with the nuts and bolts of search engine optimization is Danny Sullivan. An ex- newspaper correspondent, Sullivan in 1997 started a SEO attentive news site called Search Engine Watch, which he sold the next year.

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Sullivan is on the go in Twitter, habitually tweeting for Search Engine Land (@sengineland) and often on his personal account (@dannysullivan), which has almost 125,000 followers. At this point, Sullivan tells about his choices for Twitter feeds worth following for understanding on SEO in twitter.

  1. @seomoz

Followers: 33,602

Tweets: 4,742

SEOmoz is established in Seattle. It’s a SEO tools designer and online community that as well has an enjoyable and informative blog.

  1. @mattcutts

Followers: 105,290

Tweets: 12,495

The chief of Google’s web spam combat team, Matt Cutts has had a epoch of providing SEO advice to publishers who hope to do good in Google.

 

  1. @aaronwall

Followers: 16,893

Tweets: 4,462

More or less might think of Aaron Wall the anti-Matt Cutts: The author of SEOBook.com, he’s a long-time SEO professional who enjoys to “blow the pixie sand off the happy place of unicorns that Google from time to time makes its search results out to be,” Sullivan states.

 

  1. @googlewmc

Followers: 21,585

Tweets: 300

Google Webmaster Central provides all official Google info connecting to SEO and webmaster structures.

 

  1. @seroundtable

Followers: 4,298

Tweets: 8,708

SEO professionals love to exchange stories about what’s operational and what’s up on forums through the web. Search Engine Roundtable, a site that talk over search engine-related content that’s been described on other online media, points followers to what Sullivan states are the best threads, at sites for example: WebmasterWorld, Cre8asite, Digital Point and Sphinn.

 

 

All About Vertical Search Optimization

Not acquainted with vertical search optimization against horizontal search? Let’s pick Google as a sample. Its regular search engine collects content from corner to corner of the web, in hopes of matching many common queries across a broad range of topics. This is horizontal search, since the attention is across wide variety of subjects.

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Google similarly runs dedicated search engines that focus on pictures, news or video content. These are known as vertical search engines since instead of covering a broad range of interests, they’re focused on one section, a vertical piece of the total interest variety. As soon as you search on Google, you’ll catch web listings. But you’ll also frequently get special segments in the results (which Google titled as “OneBoxes”) that may display vertical results as considered relevant.

Ultimately, if you’ve got the correct content, on the accurate topic when QDF hits, you may appreciate being in the top results for days or weeks. Just be conscious of that after that, your page might be dragged back in search results. It’s not that you’ve done something wrong. It’s only that the freshness boost has worn out.

 

Time Saving for Regularly Updating SEO Contents

The paybacks of frequently adding fresh, relevant content to a company’s website are usually pretty clear. Doing so can advantage by boosting your site’s rankings in search engines. Which, sequentially, can benefit you find new customers. However, for countless small business owners, finding the time to regularly update their websites can be a problem.

Here’s just how it works. The additional keyword-rich, useful content a Website has, the more likely it will climb near the top of searches for those searches. Search engine bots — the algorithms search engines use to index sites and calculate rankings — favor sites that have these keywords. Let’s say, a static site for a local hardware store would most likely do better in search results if it were to keep a blog that features info about the products it carries. Similarly, home-improvement guidelines and other appropriate frequently searched subjects.

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The technique is to not become overwhelmed by having to keep your site’s SEO content fresh and appropriate. There are tactics for utilize the most of your time. A first step is to hire an expert Web developer to set up your site so that it contains search-friendly page titles and additional codes. Afterwards, positive tactics — such as suggesting multiple content ideas at once and posting a picture or video — can help you keep your site in the news feed without eating up a load of time.

Effort on more than only words. I have a customer who owns a plant sales outlet that sells trees and floras. He’s too full of activity caring for his trees to write a lot, but videos have showed to be easier for him to do. He also frequently updates his “newest news” segment with short descriptions about the newest trees and flowers available at his garden center. This way, he hang fresh his web content while also not ignoring his trees in the method. Similarly:

  1. Make an archive of article concepts you want to do. Take a seat, brainstorm and write all your website article concepts into a file.
  2. Breakdown larger concepts into smaller parts. In terms of search, it’s more essential to have many articles on your site instead of just one. Thus, if you have a big subject you want to chat about, explain it in a sequence of articles.

Overall, stay committed. Every time you’re writing down ideas, or writing irregular drafts of articles, you get improved at it the more you do it. It’s like exercise, so- “The more you exercise in the gym, the tougher you get.”

 

Sean Mchill