Monthly Archives - March 2011

SEO Expert tips: Four Ways to Re-Boost Sales

I’m a strong believer that industries must always develop or face destruction. So, at the first of last year when my company — which focusses in producing short advertising videos known as “sizzle reels” — was facing high levels of return business. But not much in the means of new customer gaining. Straightaway, I set off to make some big modifications.

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Here are the four stages I faced, as well as some of the teachings I learned along the way of a SEO Expert.

  1. Teach the sales team to work with a 2-for-1 attitude. When we sold a new client we stimulated our team to change that one client into two. We made a database that gave free gift cards and provided breakfasts to clients who gave us recommendations. Very shortly, our business’s bottom line rushed without spending a penny on lead generation.
  2. Fine-tune keyword approach based on client response. Over several lunches, conference calls and email exchanges, we requested our clients to tell us what they believed about our service, where they heard about us and why they employed us. The most expressive thing we learned was that maximum of our clients found us online but hardly ever by using any of our traditional keywords.
  3. Make things easier in the information collecting process. Client response also taught us that they didn’t need to call us or send an email over our general inquiry address since they didn’t know what to ask in order to get a price quotation. In reply, we added a “request a quote” page that asks customers to answer questions we supposed they might ask us to get a quote. In This method, we can gather everything we need to offer them with an accurate quote without requiring to have an actual discussion.
  4. Move to a cloud network. Moving our business’s operations online not only assisted us to provide data to customers faster and close deals faster, it also reduced our overhead expenditures by $2,500 a month usually.

Ultimately, use recommendations to build your reputation. We were lucky to have a list packed with name-recognizable clients counting some really popular brands. We wanted to reach out to numerous of our clients for recommendations, which we possibly will then use to get new clients. We collected those recommendations and display them on all sales resources and online. Though we can’t put an precise dollar amount on what this method generated revenue-wise, it is clear that it has made it much cooler for our sales persons to close sales.

SEO Blogging Tips: Title and Meta Tags

We will discuss two very important part of SEO blogging, which are title tags and meta tags. Let me take u through one by one:

Title Tags

Suppose that you composed 100 dissimilar books but gave them all the identical exact name. How would somebody understand that they are all about not the same subjects?

Now visualize that you composed 100 different books, and although they did have different names, the names weren’t very expressive — perhaps just a single word or two. Yet again, how would somebody know, at a look, what the books are about?

Titles tags comes in help with that topic precisely. A unique and expressive title tag is bound to catch some attention.

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Meta Tags

A Meta description that covers the keywords searched for may grab the user’s eye. A well-crafted Meta description may perhaps help ‘sell’ that result to the user. Both can outcome in extra clicks to your site. For itself, it seems logical for the Meta description tag to be totaled as a success factor.

 

SEO professionals will debate that the Meta description tag isn’t a “ranking factor” and that it doesn’t in reality help your pages rank higher. Reasonably, it’s a presentation factor, something that shows how you look if you appear in the top results in arrears to other factors.

 

Google’s Panda Puts Spammy Backlink Services Out of Business

Let’s face realities: Your Company isn’t on the Net if it isn’t vastly indexed by Google since Google is the Internet now.

Therefore when the world’s most widely held search engine recently publicized an update to its search algorithm. Many of those companies that use low-quality content to push search engine traffic to their sites found themselves at the bottom of the black hole. In the new system, publishing copied content, spun articles, spams and keyword stuffed content actually diminish the ranking of these so-called content farms and backlink services.

Yet, if yours is a noble enterprise with a web site or blog that is in the routine of publishing unique, high-quality, relevant and beneficial content, you’re to be expected to be rewarded with an improved search ranking. If your site benefits users find content that is appropriate to their searches, Google’s updated algorithm — dubbed Farmer/Panda — supports you to stay in Google’s good graces.

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How shocking was this slap down to content farms? “A big number of low-quality domains lost noteworthy visibility” in the U.S. Google search engine results pages, according to an enquiry by free SEO software corporation Sistrix.

However, Google has drawn an important line in the sand and believes all website owners to add, keep and promote unique content on their pages. If you’re administrating a company site, this development is a chance to provide potential visitors with useful info as well as start your startup or company as an authority on your manufactured goods or service.

Obviously, these modifications instituted by Google have prompted criticisms from the owners of web sites that were demoted in the process, including lawsuits that Google has the ability of manipulating the rankings.

Talking at Search Marketing Expo, Matt Cutts, who is Google’s chief engineer in the company’s Search Quality Group, speaks about the algorithms- “There are so many algorithms — definitely most of the algorithms don’t have any exception logs,” he said, in addition that Panda has no way of giving allowances manually.

And by means of 85% of enterprise marketers using or preparation to use SEO within the next year, it becomes compulsory for companies on the Internet to remove their black hat SEO strategies (according to Forrester Research). As an alternative, they shall put on a “white hat” and start providing contents that is actually going to bring more web traffics naturally.

SEO Consulting: 6 Ways To Recover Ranking From February 2011 Update

Back in February’2011, search-engine tycoon Google made a modification in its algorithms pointed at cutting the number of spam content sites — occasionally known as “content factories” that appear at the top of search results. The idea was to allocate lower ranking to websited that use a lot of reused or matching content, or that had many stories packed with repetitive key words in a clear attempt to rank higher.

Although some companies may be benefiting from fewer spam links at the top, other genuine ecommerce companies have seen their traffic cut off. Along with sites for instance eHow, The Wall Street Journal lately reported.

How can companies recover the traffic they lost to the Google change? Here are the six ideas SEO Consulting sessions always include:

  1. Generate unique content.

Businesses who have been taking product packaging language and putting it on their websites can write unique product data in its place. That would benefit you avoid the black mark from Google for identical content that sends your site’s ratings below.

  1. More e-mail marketing.

A lot of ecommerce companies have depended solely on search terms and Google to carry them traffic. It may now be time to change it – by sending out more email and other direct promotion to bring them to your site.

  1. Pick up the phone.

A company the Journal summarized has decided to make 75 calls weekly to prior customers with offers to attract them back to the site. No algorithm can affect with such a direct marketing movement.

SEO Consulting

  1. Start a business blog.

Your business can create unique content while getting out to customers and building connections. Chat about existing projects, future products, events you’re joining or new clients you’ve engaged. Contents don’t have to be lengthy, and even one a week can help your site appear busier to search engines. Each blog post as well gives you something to share in social media to boost promotion.

  1. Change something on your site weekly.

If nobody at the company has the time or ability for blogging, take another tactic. Just try to get something to update on your site every week. Include a press release, a sale announcement, a team bio or an upcoming product notice. Continuously changing sites get improved rankings.

  1. Build your own links.

Think through about guest posting or just leaving exciting comments on the blogs of prominent sites in your community. You would be able to link back to your site from those blogs. These incoming links would help recover your rankings.

 

Overall, use honest tactics, and you will be good to go. Always remember that organic traffic will get you more long lasting rankings then black-hat paid links.

Local SEO: Location Factors

Once upon a time, everybody saw just the same search results. Nowadays, no one sees precisely the same search results, not on Google, not on Bing. Everybody gets a personalized practice to some degree, even in private surfing windows. So now search engines filter contents according to user preference, specially local SEO in location factors.

Country

One of the coolest personalization ranking factors to know is that people are publicized in results relevant to the state they’re in.

Somebody in the New York searching for “football” will see results about American football; someone in London will get results about the type of football that Americans would know as soccer.

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Locality

Search engines don’t stop identifying at the country level. They’ll modify results to equal the city or neighborhood based data on the user’s location.

Personal History

What has somebody been searching for and clicking from their search results? What sites do they frequently visit? Have they Liked while using Facebook, shared it via Twitter or maybe pinned it?

This sort of personal history is used to changing degrees and ways by both Google and Bing to effect search results. Not like country or city personalization, there’s no easy way to attempt and make yourself more relevant.

 

Ultimately, there’s still a lot shared aims. It’s not that everybody sees totally different results. As an alternative, everybody sees many of the same “general” listings. But there will similarly be some listings appearing because of where somebody is, whom they know or how they surf the web.

 

 

 

Marketers turn on spending on local and mobile search

Graham Charlton

 

 

30% of businesses are using local search as a promoting tool, whereas an additional 21% plan to do so in future, conferring to Econsultancy’s most recent UK Search Engine Marketing Benchmark Report.

The information is created on an online survey of more than 600 client, digital marketers and agencies. It was produced in co-ordination with Guava.

Here are a few places of interest from the report…

Mobile search policies

Along with local search, the rising importance of mobile is shown by the upsurge in proportion of PPC budget to be paid to mobile search.

The amount of businesses using mobile search as part of their advertising strategy has doubled from 8% in previous year’s report to 16% current year.

An additional 45% are scheduling to invest in mobile search. A third of organizations (almost 34%) say their clients are usually involved with mobile search, a high increase from 22% engagement last year.

Simply 2% of client-side paid search budget is expended on mobile search, whereas supply-side respondents say the regular for their clients is 5%.

Google Instant

There has been a lot of argument about the possible effect of Google Instant on search marketing since it was announced last year, but most of the respondents (organization and client-side) have not noted a significant effect.

Most of the businesses (62%) say that Google Instant has had no visible impact on campaigns, despite the fact 29% say it has had a slight effect. Only 9% reported a major effect.

Investment in search engines and PPC platforms

67% of advertisers have improved their budget for Google above the last 12 months, compared to only 12% who have reduced their expenditure.

Most of the client-side marketers believe that, over the previous year, their businesses have also improved their PPC investment in LinkedIn (62%), Facebook (65%), Twitter (54%) and YouTube (55%).

Investment in search engines and PPC areas:

Outsourcing of SEO and PPC

The SEMPO State of Search report noted an increase in the number of businesses outsourcing SEO and PPC. But the UK report catches that the amount of businesses using an agency for paid search has dropped from 31% last year to 26% in the latest survey.

Aimed at SEO, there has been a very minor increase in the number of businesses using an agency for all of their organic search actions, from 16% to 17% this year.

 

News To You By: Helvetia Bookmarking Service.